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Microsoft launches Xbox One to fulfill 'all in one' home entertainment role

21 May 2013 | by Matthew Chapman

with the launch of a digital music service , Xbox Music. The service offers music streaming, radio and the option ...

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

20 May 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA

Specsavers integrates Skype to capture pictures

20 May 2013

Activity asks users to click on a leaderboard to activate their webcams and take a picture of themselves in their glasses before submitting the picture into the competition. Brand: Specsavers Client: Tim Langlois, digital marketing manager at Specsavers Agency: Manning Gottlieb OMD ...

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

16 May 2013 | by Matt Dyke, founder & strategy partner, AnalogFolk

market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk....digital strategy. In doing so, it is worth remembering some key pointers for success: 1 - Utility ...

Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

, which is the first time the hotel chain has activated a media partnership on a digital platform ...

Tesco aims to create London-based 'digital campus'

26 Apr 2013 | by Matthew Chapman

Tesco hopes to create a "digital campus" with the opening of a number of offices in North London...in the "digital campus", as it moves to make London the base of its most "future-facing" areas of the business ... and was chief digital officer before his promotion to the top marketer s role, will lead the development of the digital campus from the head office in Cheshunt. Atkinson said: "We want to design products and services ...

Pizza Hut enables Xbox users to order pizza mid-game

23 Apr 2013 | by John Reynolds

The move marks the latest salvo in the digital battle between the major pizza chains. Gamers can order a pizza using both the controller and motion and voice-recognition software, via a Kinect camera ... order via the app will also receive a 15% discount. Pizza chains are increasingly investing in digital ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social ... . 2. A legal redefinition of personal data will affect digital marketing in particular. 'If an IP ... Communications Regulations to recognise implied, rather than explicit, consent. Ronnie Brown, group digital ...

YSL creates Facebook app to promote Radiance range

21 Feb 2013 | by Ben Bold

Agency PMA Digital has created the Radiance app. It lets users upload a photo and then enhance it by adjusting their skin s "glow" and "vitality", and erasing blemishes. They can then add the digitally ... and Le Teint Touche clat foundation. Mark Cluer, PMA Digital s managing director, said: "Facebook ...

The Revs gear up to celebrate UK digital marcoms excellence

05 Dec 2012 | by Staff

of technology in the UK's digital marketing communications industry...., media platforms and marcoms disciplines, while we will also be commending a Digital Brand of the Year, a Digital Media Brand of the Year, and an overall Agency of the Year. The deadline for entries is 10 ... , visit the Rev Awards website . Heineken, Xbox, TBG Digital and Adam Eve triumphed at this year ...

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