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Social Brands 100: how brands have become more adept at using social media

digital relationships with our customers, and we have many brand advocates who we talk to every day ... to develop digital relationships with our customers, and we have many brand advocates who we talk to every ...

Toyota swaps T4 sponsorship for Vevo ad deal

of pre-rolls, idents and digital displays, and used to inspire young people to share the hashtag during their social media conversations. Lisa Fielden, Toyota s brand and digital manager, said that Vevo ...

P&G boosts F1 presence as Gillette signs up to McLaren deal

, announced today, will run thoughout 2013 and will include dedicated TV spots, a digital campaign and a ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

Leadership RSA - Raising the bar in marketing performance SABMiller plc - Building digital ...

Tesco goes live with food news website to allay horsemeat fears

on an ongoing basis. The website was created by digital agency Zone. Follow @johnreynolds10 ...

Growth in time-shifted TV viewing expected to level out

Time-shifted viewing via digital TV recorders (DTRs) is expected to plateau over the coming years

Are brand birthdays really a cause for celebration?

, the FT celebrated its 125th anniversary with a global marketing campaign spanning press, digital ...

James Purnell to oversee marketing at BBC

The BBC has appointed former culture secretary James Purnell as director of strategy and digital, a...charge of the BBC s strategy, digital, communications, policy, public affairs, marketing and audiences ...

Nine rules of engagement in the social validation economy

what the implications of this development are for the marketers shaping brands' digital strategies....the digital ecosystems we live in symbiosis with, are just as profound as any emotions we experience in the non-digital world. Our unconscious reaction to social validation is identical wherever the stimulus ... 't actively seek these opportunities.' 3. Understand status symbols in the digital context Offering ...

Brands connect TV and video advertising

sectors to discuss the changing role of video in a digital era dominated by 'on-demand' consumers ... declining market and self-purchase is in far deeper decline than gifted. Alex Sandover, head of digital ... that our consumer isn't 'digital'; one of our biggest growth segments is 45- to 55-year-old women ...

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