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Tesco relaunches Clubcard website to emphasise rewards

02 May 2013 | by Matthew Chapman

digital presence for its loyalty scheme...." experience. Digital agency LBi has created the "flexible" new site, which Tesco will now develop in ... -digit Clubcard number and postcode to access content. The supermarket is developing the Clubcard TV proposition in its "digital campus" , which will aim to make London the base of the most future-facing areas ...

ITV set for first rebrand in seven years in January

16 Nov 2012 | by Maisie McCabe

this digital world, with hundreds of channels and hundreds of new media brands if you don t elevate the brand ...

Golden Games: The story behind Royal Mail's gold medal stamps and painted postboxes

13 Aug 2012 | by Nicola Clark

, adds Cowen. With the majority of the campaign run in house, with support from, digital agency Blonde ...

John Lewis gets patriotic with store wraps

23 Jul 2012 | by Maisie McCabe

, traditional and digital sites on the London Underground and press ads in conjunction with Adidas and Panasonic ...

Warehouse launches campaign to boost fashion credentials

25 Jan 2012 | by Sarah Shearman

launches tomorrow (26 January), will run across digital, outdoor, point of sale and in ... director Jennifer Roebuck , former head of digital and ecommerce at French Connection, joining the company ...

Clarks targets younger men

03 Nov 2011 | by Nicola Clark

store." The brand is undertaking a PR and digital led marketing drive to promote the products. Hooper, said: "It is all about endorsement when it comes to digital channels and gaining credibility ...

HMV poaches Asda's Hodgkinson as sales drop again

09 Sep 2011 | by Matthew Chapman

HMV has poached Asda digital chief Mark Hodgkinson for the role of marketing and e...Hodgkinson spent two and a half years as digital and financial services director at Asda, where he oversaw Asda.com, Asda Direct and Asda Financial Services. His other high-profile roles have included business development president at EMI and chief executive of Virgin Money. Hodgkinson will replace ...

Comparethemarket in meerkat toys giveaway

01 Jul 2011 | by Sarah Shearman

interacts with human actors. The ad will be supported by press, cinema, outdoor and digital ads. Zenith ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

-though digital campaign, begun a year ago, has become a textbook case study for a modern brand launch. NIKE ...

Drinkaware launches next phase of campaign

02 Sep 2010 | by Gemma Charles

,000 UK phones boxes near licensed premises as well as on traditional and digital outdoor sites from 7 ... -packs. The charity is also for the first time introducing a Facebook application using digital personas to reinforce ...

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