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Twitter launches TV ad targeting system

will allow a brand's digital agency to quickly respond and align not only with what's shown on TV and when ...

The Guardian aims for global brand 'consistency' with single URL move

its digital presence around a single international URL, TheGuardian.com....audiences." The Guardian enjoyed a record month in April, according to the latest digital ABC figures ... on the newspaper's website, Guardian News Media s chief digital officer, Tanya Cordrey, added: "This may be a ...

What marketers can learn from Generation Y

Paid internships are a great way to inject the wisdom of digital natives into a business, writes

Ford uses 'Europe's Super Bowl' to push technology credentials

be shown on perimeter board during the game. Ford is placing a heavy digital and social focus on the new ...

Social Brands 100: how brands have become more adept at using social media

digital relationships with our customers, and we have many brand advocates who we talk to every day ... to develop digital relationships with our customers, and we have many brand advocates who we talk to every ...

Industry view: Will Xbox One revolutionise home entertainment?

, digital studio group director, R/GA London "This platform will offer content makers and brands ...

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

, irrespective of digital. We re a direct brand and we ve always been at the forefront of the digital ...

Microsoft launches Xbox One to fulfill 'all in one' home entertainment role

with the launch of a digital music service , Xbox Music. The service offers music streaming, radio and the option ...

England and Wales Cricket Board brings in Brands2Life for Ashes digital work

The agency will drive digital engagement with cricket fans for the high profile sporting event ... their favourite moment. Further activity throughout the summer will include digital builds across social apps and websites created by the Brands2Life digital team. ECB marketing director Will Collinson said: 'Facebook ...

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA

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