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Danone appoints Hypernaked for CRM activity

16 May 2013 | by Jeremy Lee

with Danone on Actimel, for which it handles digital advertising. Actimel and Activia have both recently ... . Joel Kirstein, the digital brand and CRM manager at Danone, said: "We appointed Hypernaked ...

Nature Valley awards integrated business to start-up

13 May 2013 | by Chloe Smith

s digital output. Debbie Simmons, the founder of The Big Kick, launched Incahoots alongside former Big ...

Tetley-owner Tata calls ad review

08 May 2013 | by James Swift

on its digital work, launched a review of its digital roster. Dare was given a place on the roster ...

Saatchi & Saatchi captures Richmond business

02 May 2013 | by Ian Darby

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts...Saatchi Saatchi won the digital business after a pitch against two undisclosed agencies. The ad account, previously handled by Quiet Storm, was awarded without a pitch. Saatchi Saatchi and Kerry ... forward to creating more market-beating advertising and digital communications for Kerry Foods this time ...

Subway flatbread ad promotes the power of choice

01 May 2013 | by Maisie McCabe

by outdoor, digital activity, Subcard loyalty communications and PR. Media planning and buying was handled ...

New Twitter ad product billed a 'game-changer'

25 Apr 2013

of clients; and the social media specialist TBG Digital which claims to be the largest Twitter agency ...

Florette to run ads when the sun shines

24 Apr 2013 | by Louise Ridley

, press and digital during May and June. Up to 60% of the campaign will be weather-dependent, with other ... , to target consumers when the weather is best. The digital and social media campaign will also use geographic ... ad will air around family programming on ITV, Channel 4, Channel 5 and on digital channels, with a 40 ...

Freedrinks hires Enter and Walker Media for Zeo

23 Apr 2013 | by Maisie McCabe

Enter, the agency formerly known as HMDG, has won the creative brief to create an ad campaign with TV, press, print, digital and in-store and within the on-trade, display and branding. The launch ... Media will handle a media planning and buying campaign worth 5m across above-the-line media, digital ...

Lucozade unveils 'powered by glucose' spot

22 Apr 2013 | by James Swift

. It is part of Lucozade s Yes campaign and will be supported by outdoor, press, digital and in ...

Nestle hires Iris for Kit Kat shopper marketing

19 Apr 2013 | by Sara Kimberley

The agency won the account following a four-way pitch, handled directly by Nestle. Iris is expected to work across Kit Kat s digital retail, on-pack, social media and promotional work. The Big ... and digital account, while Mindshare handles the brand s media account. They will be unaffected by the review. ...

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