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Initiative scoops Amazon global media business

21 May 2013 | by Louise Ridley

s digital media in the US, which was not part of the pitch. It will continue its work with Amazon ...

Blippar connects disjointed families, says MEC executive

17 May 2013 | by Louise Ridley

. Sobo said: "Our TV and digital teams were aiming to bring that fragmented viewing back together, to get ...

Things we like

17 May 2013

in favour of a digital-only operation is not a reason to mourn in itself. However, the decision to put 30 people in consultation while ring-fencing just three staff with digital job titles does not bode well. Unfortunately, the realities of digital publishing mean large editorial teams cannot be sustained. The magazine ...

Are television budgets under real threat?

16 May 2013

With consummate timing, two major figures from the digital economy chose the same day to announce the death of conventional TV. Sort of. Actually, Tim Armstrong, the chief executive of AOL, didn t quite ... online. So, are these digital giants about to make inroads into conventional TV budgets ...

From pages to pads

16 May 2013 | by Jonny Kaldor and Jon Marks

, magazine publishers avoided jumping into digital for fear of following the newspaper industry into a world ... off, to seriously get to grips with digital. It s now more important than ever for publishers to properly evolve and transform their product rather than simply create a digital version of the existing ...

Time for change

16 May 2013 | by Erfan Djazmi

, advertisers default to repurposing assets from a comparable old media channel. TV and digital both experienced ... , later, print ads were reapplied to digital. As humans, we seem to build a natural resistance ... to Digital Focus: Mobile ...

The easy way to judge a creative agency: look at what's on its walls

16 May 2013 | by Russell Davies

that would rather live in a studio. Russell Davies is a creative director at Government Digital Service ...

ITV and Channel 4 insist they will beat declining ad market

16 May 2013 | by Arif Durrani

lowest share of audience since its early days 30 years ago. Its digital portfolio, including E4 and More4 ...

The science behind outdoor advertising

16 May 2013

." The research also concludes that digital sites tend to elicit more powerful responses than static ones ...

New tech, old craft

16 May 2013 | by Paul Munce

for the new digitally integrated world. And we believe that mobile is a device that can drive both ... , these fundamentals must be viewed through the lens of the digitally integrated world, but they have also got to pay ... in youth and a structure that gets the best from people. We re a creative agency for a digitally integrated ...

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