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Carat lands £23m Wickes media business

13 Dec 2011 | by Katherine Levy

to oversee digital and direct activity in February , was also unaffected. Richard Morris, the deputy ...

M.i. and Arena net Warren Evans media brief

17 Nov 2011 | by Katherine Levy

to Arena Media's digital resources. David Geer, the managing director at Warren Evans, made ...

Ann Summers drives model vote with two-minute Towie ad

11 Nov 2011 | by Daniel Farey-Jones

currently has the highest percentage of viewers watching while simultaneously on a digital platform ...

WDMP lands Tesco Bank CRM account

03 Nov 2011 | by Sara Kimberley

and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank ... -the-line duties, and EHS 4D, which looks after direct marketing and Tesco Clubcard, as well as Harvest Digital ... is currently conducting a separate review of its digital advertising account. ...

Mindshare scoops £4m Anglian media task

03 Nov 2011 | by Katherine Levy

will continue to handle creative for Anglian. The company's relationship with its roster of digital agencies ...

Pitch update

13 Oct 2011

for the BA.com digital account are keeping their fingers crossed, as a result is due any day now. The wider British Airways digital ad review is still in the early stages, though. ...

Asda hires LBi to revamp websites

29 Sep 2011 | by Sara Kimberley

Asda has appointed LBi to overhaul its online presence and handle its digital advertising strategy....The agency won the digital account after a pitch process that began in July. LBi, which is understood to be the supermarket's first dedicated digital agency, will work across the Asda.com, Asda Direct and Asda Financial Services brands as the company looks to increase its online sales. Asda sells ...

Four agencies vie for Anglian media account

22 Sep 2011 | by Sophie Maden

Four agencies have been invited to pitch for the business, which has been held by All Response Media since 2005. The incumbent will repitch against Mindshare, Total Media and Media Campaign Services. Bloom Media, which works on Anglian's digital account, and The Point, which handles the creative account ...

Glue Isobar picks up Auto Trader account

22 Sep 2011 | by Sara Kimberley

The agency beat the incumbents, HMDG and Inferno, in a three-way shoot-out, ending both agencies' relationship with Auto Trader. Glue will be responsible for Auto Trader's integrated account, which is expected to see an increased focus on digital activity, as it aims to cement itself as the UK's leading ...

Birds Eye calls review of UK digital advertising account

22 Sep 2011 | by Matt Williams

Glue was appointed in May last year to oversee digital advertising across the Birds Eye product range, which includes frozen fish fingers, vegetables and desserts. In July last year, Glue was responsible for launching Birds Eye's "100 per cent challenge", a campaign that encouraged families to adopt a ...

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