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Medium of the Year: The Guardian

15 Dec 2011

of the riots that affected English cities also vindicated its 2011 investment in digital products ... that fully embraces digital allows its journalism to be read by as many readers as possible, while its "open ... works across both print and digital. The new digital platforms on which the title can be found also ...

Review of the year 2011: in with the new and out with the old

15 Dec 2011

an attempt to capture some of the spirit of successful digital shops such as AKQA and LBi, which have ...

118 118 launches fleet of free cabs for London revellers

14 Dec 2011 | by Sara Kimberley

advertising, outdoor, digital outdoor and escalator panels, and will highlight the number of people ...

Ogilvy & Mather wins £300m global Philips business

13 Dec 2011 | by Matt Williams

emphasis on innovation and digital activity. DDB had been the incumbent on Philips' creative account ...

Mindshare prepares for battle as Unilever calls £3bn global media review

13 Dec 2011 | by Arif Durrani

determination to continue leading in the digital marketing space also drive us to ensure that we are working ...

Hornby brings out first TV ad in three years

12 Dec 2011 | by Sara Kimberley

. From Thursday (15 December), the ad will also be shown at digital cinemas and independent film houses ...

Digital chief Errol Baran to leave Channel 4

12 Dec 2011 | by Maisie McCabe

Errol Baran, the head of future and digital media at Channel 4,is leaving the company to pursue...of different digital ad formats and signed a deal with UKTV to sell its on-demand advertising on Virgin Media ... -and-loss accountability for the first time. Allan has created the role of head of digital and partnership innovation ... . In addition to the head of digital and partnership innovation, Allan's direct reports will be two heads ...

TalkSport writes a limerick for digital radio

09 Dec 2011 | by Maisie McCabe

digital radio on Monday, with a special limerick targeted at its listeners....Last week, Digital Radio UK, the body charged with promoting digital radio, and the BBC, launched a campaign to promote all forms of digital radio as part of a major push to boost digital listening ... . The hiss and the crackle were too much to tackle, Until a new digital radio he bought." The ad ...

Global Radio in stand-off with industry over DAB coverage

08 Dec 2011 | by Maisie McCabe

's latest campaign promoting digital radio, as the row over local DAB funding continues....Last week, Digital Radio UK, the industry body charged with promoting digital radio, and the BBC launched a two-year, 10 million campaign by Rainey Kelly Campbell Roafe/Y R to push digital platforms ... of digital broadcasters, as well as Guardian News Media newspapers, Bauer Media-owned magazines and BBC TV ...

P&G brings back Old Spice guy as MANta Claus

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

The digital campaign, created by Wieden + Kennedy, features a series of online videos in which Mustafa, filmed in a log cabin surrounded by Christmas gifts and fairy lights, and standing in a towel and a scarf, acts as the modern-day Santa Claus. Mustafa pledges to give Christmas gifts to all seven ...

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