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HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

the audience data for a further two years to July 2000 because of uncertainty over the effect of digital television. In the meantime, the measurement of digital TV services will be undertaken by additional ...

Review: Marketing and advertising news in the week’s press

19 Dec 1997 | by KAREN YATES

with Edinburgh University. The site tracks information on digital and interactive TV and details how this can ...

HOTLINE

05 Dec 1997 | by ANNA GRIFFITHS

to the end of September. Announcing the results, Carlton s chairman, Michael Green, said that digital ...

HOTLINE

28 Nov 1997 | by EMMA HALL

for the pounds 15 million-plus account to launch British Digital Broadcasting. Western International ...

PERSPECTIVE: Fact: Formula One can afford to kick the tobacco habit

14 Nov 1997 | by DOMINIC MILLS

into paying Damon Hill pounds 15 million a year, it takes no account of digital and virtual TV advertising ...

REVIEW: Marketing and advertising news in the week’s press ..

03 Oct 1997 | by MAIRI CLARK

United Football Club is to launch a dedicated digital television channel next year in partnership ...

CAMPAIGN REPORT: EUROPEAN MEDIA - Bureaucracy for broadcasters - The amendments of the Television Without Frontiers EU directive have been welcomed by both broadcasters and advertisers

26 Sep 1997 | by ROBERT GRAY

, satellite and the new digital channels will be allowed to carry up to three hours a day of teleshopping ... should interactive digital technology reach the stage where viewers can easily access material ...

CAMPAIGN DIRECT: BRIEFS

12 Sep 1997 | by ELEANOR TRICKETT

acquired a majority stake in the digital and new media firm, Traffic Interactive. The firm ...

CAMPAIGN REPORT: CHOOSING AN AGENCY - Pitch practice time to rewrite the rules. These days clients are finding new ways to make sure they find the right agency for them. And agencies have to start adapting, Tim Woolgar writes

12 Sep 1997 | by TIM WOOLGAR

range of consultancy services. Last year, British Digital Broadcasting hired Lowe Howard-Spink to act as a consultant on its bid for three digital multiplex licences. But despite its successful ...

SPOTLIGHT ON: CABLE: Can cable operations muscle in on the new television era? - Despite recent set-backs, cable is squaring up to its TV rivals

15 Aug 1997 | by ALASDAIR REID

was part of the DTN consortium - including, as it happens, NTL - which lost out to British Digital Broadcasting in a bid for the digital terrestrial broadcasting franchise. Other consortium members were ... happen. Cable needs that. It might seem as if United has missed out on digital satellite ...

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