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Diageo supports new ad medium targeting elusive youth market

17 Nov 2000 | by CLAIRE BEALE

with the screens by the end of 2001. The screens will use m-cast, the digital advertising and promotional ...

Initiative Media launches online advertising offshoot

03 Nov 2000 | by CLAIRE BEALE

, and intends to build on Initiative's digital and interactive relationships across Europe, with clients ...

CAMPAIGN.I: News in Brief

03 Nov 2000

. Quidnunc, the digital business consultancy, has hired Jonathan Holley as a partner. He joins from ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

03 Nov 2000 | by ALASDAIR REID

broadsheets this year, we'll see double-digit growth in colour volumes and, unfortunately, while demand ...

Drum PHD hunts for account director as Boyd joins Hutchison

29 Aug 2000 | by JEREMY LEE

Drum PHD is looking for a new account director after losing Mark Boyd to Hutchison Telecommunications. Boyd has been recruited to work in the marketing department of Hutchison on the new 3G digital licence phones. He resigned from the sponsorship specialist, which is part of New PHD ...

REVIEW

18 Aug 2000 | by ELEANOR TRICKETT

get their correct regional network. Ministers are claiming that digital TV now means that no ...

NEWS ANALYSIS: William Reed boldly leaps into the unknown with Grocer TV. Can The Grocer fill its till by moving into the TV market? Claire Sames investigates

07 Aug 2000 | by CLAIRE SAMES

programmes will air on Sky Digital for half an hour every Wednesday morning, starting at 7am. Grocer ... and Walkers. The Grocer s jump to TV has only been made possible by the arrival of dozens of digital ...

REVIEW: Marketing and advertising news in the week’s press

04 Aug 2000 | by JOHN TYLEE

double its digital satellite subscriber base to seven million by the end of 2003. Financial Times ...

William Reed creates Grocer TV

31 Jul 2000 | by CLAIRE SAMES

William Reed is planning to launch a television series and accompanying website for its flagship trade magazine The Grocer. Grocer TV is scheduled to hit television screens on 6 September on Sky Digital. The show will air for half an hour every Wednesday morning at 7am and will be repeated ...

CAMPAIGN REPORT ON PRODUCTION/POST-PRODUCTION: Is the budget everything? What makes a commercial fabulous? Will spending millions on casting and special effects turn dross into gold, or can work with a tiny budget become priceless because of a cracking sc

23 Jun 2000 | by LISA CAMPBELL, the editor of Campaign S

shop. Again, costs were saved by shooting with a digital video camera, which also allowed ... catering wagon in favour of the local chippy. - Shoot on a mini-digital video camera which are only ...

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