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Norwich Union calls digital agencies for life insurance brief

Norwich Union, the UK's largest insurer, has approached four digital agencies to develop a brief...McCann-Erickson handles the brand advertising for Norwich Union life insurance. It is understood that the agencies have been approached directly by the marketing department, bypassing Norwich Union's procurement division, which usually handles advertising briefs. The move to ramp up its digital activity follows ...

MEDIA FORUM: Should share deals hold the key to an ITV merger?

at the back of the queue - the smaller digital channels. "Would they then suggest that all forms of trading ...

Norwich Union calls digital pitch for life insurance brief

LONDON - Norwich Union, the UK's largest insurer, has approached four digital agencies to develop a...McCann-Erickson handles the brand advertising for Norwich Union life insurance. It is understood that the agencies have been approached directly by the marketing department, bypassing Norwich Union's procurement division, which usually handles advertising briefs. The move to ramp up its digital activity follows ...

COI awards brief for site to support suicidal young men

LONDON - Lida has won a digital brief from COI Communications to help provide support for suicidal...The direct marketing and digital agency, which is owned by M&C Saatchi, is tasked with redesigning the Department of Health's "calmzone" website, reinforcing the Calm brand identity and providing basic suicide support. Calm -- the Campaign Against Living Miserably -- began life as a regional initiative, designed ...

COI calls digital pitch to tell teens to start pensions

LONDON - The Department for Work and Pensions is briefing six digital creative agencies about a...digital ad campaign, includes developing an interactive game to add an element of fun in a bid to help ... . At the same time, COI also appointed i-level to its consolidated £6.2m digital media planning and buying account. COI's director of digital media, Jamie Galloway, kicked off the initiative to create its first ...

Sky reports 15 per cent increase in ad sales in new finance report

TV campaigns. Sky increased the number of digital satellite subscribers by 150,000 in the last ...

REVIEW: JCDecaux reports revenues down for first quarter

to show low single-digit UK growth for 2003. - General release.

 

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