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While digital may be a shining light in the recession, pure-play agencies will have to define...what he meant (a reduction in inflated salaries, a chance for digital to prove its worth etc). Others warmed to his theme and, suddenly, it didn't seem such a shocking thing to say. Digital was in a great ... technological advancement and a global financial meltdown is pushing digital up the foodchain. But it ...
In these challenging times, we all need to dial up the digital bravery factor. Experimentation...laptop, DVD player or digital camera. And you feel your heart sinking. Not because you aren't pleased ... and the digital world. They fail. They fail a lot. They fail quickly. But, just as quickly, they learn from ... . I think we (and by we, I mean agencies, clients and anyone else with a stake in the digital ...
Marketers must recognise that the world is now digital and throw caution to the wind to boost...You've got to love ideas. EBay, the light bulb, democracy, the jet engine, sudoku, the telephone, feminism, Sky+, football. Where would we be without them? In the world of marketing, the digital revolution may have swept away many a sacred cow, but the importance of ideas is not one of them ...
As we sat around as a management team pondering the digital future, a conversation developed ... Gareth Phillips: I guess the question is less "What's the role of a digital agency?" and more "What's the role of an agency in a digital age?" Mike Krzyzanowski: True, and what's been particularly ...
It may appear to be a strange concept during a recession, but those rare digital agencies...We are in changing times; marketing and advertising agencies are scrabbling to become more digital, while digital agencies are trying to elbow their way into the strategic and creative roles played ... the past five years, the digital agency that started out as the poor relation is now, in many client ...
Agencies should stop blaming clients for a lack of investment in digital and take these steps...to make them famous worldwide. So, how can digital agencies convince clients to stump up more dosh ... and support. Step 1: Demystify digital Because the digital space is changing so fast, and the possibilities are so vast, it's understandable that clients might be frozen in the headlights. For some, digital ...
something to lift the gloom. Through digital, brands can give them just what they are looking for....on the same month last year. So what does this mean for digital and for the brands digital practitioners ... need to reach people where they are and represent themselves effectively. Digital offers three key ... . It is this conversational and personal element of digital that provides the greatest opportunity. The myth of the Depression ...
The economic downturn is a chance for digital to capitalise on changing consumer and agency...No area of marketing is immune from the vicissitudes of the economy, but digital advertising has ... . How do the digital players see the sector? Ready to inherit the mantle of marketing strategy ... ? Campaign's roundtable debate began with the editor, Claire Beale, asking if digital is having a good ...
, Andres Echeverria Media agency: n/s Digital retoucher/illustrator: Raul Pardo Exposure: Print ...
Tough times, innit? Certainly if this week's work is anything to go by. A rum old bag. Actually, they don't send you a bag anymore. All digital. Which I'm afraid is the most progressive thing about this round of stuff. The Heinz Ketchup (3) ad has some nice bits in it. Shot nicely. Nice music ...
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