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Media: All About ... The Office of the Adjudicator

25 Nov 2005

-term strategy has been to recoup its losses on ITV1 by attracting advertisers to its digital channel portfolio ...

Media Headliner: Mild-mannered media man takes over Europe

25 Nov 2005 | by Ian Darby

understanding and expertise than anybody else ... I'm not in the market to buy a digital creative business ...

Media: Double Standards - Why Contract Rights Renewal is like DaleWinton

18 Nov 2005

, it is key that Freeview continues to drive forward digital penetration - having quality channels ...

Why transparency is good for business

18 Nov 2005

. Whether local or global, the digital world we all increasingly inhabit is one of inexorable transparency ...

Media: All About ... Newspapers' online investment

11 Nov 2005

of the site and digital editions of the newspaper. Charlie Dobres, the deputy chairman at i-level, says ...

Adland's Digital Revolution: The Broadcaster's Perspective

28 Oct 2005

Digital commercial distribution is bringing revolutionary benefits to switched-on TV companies.... In this digital age, it is worth remembering that some parts of the business are anything but virtual ... director, says: "Australia is now fully digital - it's probably the most advanced broadcast market ... is BSkyB, a broadcaster that was more than ready to go digital. For a start, it had been effectively ...

Media Headliner: Salmon hopes ITV4 will revive parent's image

28 Oct 2005 | by Anna Griffiths

the microscope when the new digital channel for men, ITV4, is launched. According to Salmon, ITV4's target ...

Close-Up: Live Issue - Is online digital creative reachingmaturity?

14 Oct 2005 | by Noel Bussey

Last week's Campaign Digital Awards shon a spotlight on the industry's creative strengths...to building the perception that the digital advertising industry was immature, uncreative and unburdened ... , making the sector larger than outdoor. And as last week's Campaign Digital Awards demonstrated, the kind ... scooped the Digital Achiever of the Year award, says. "We've all grown together and we've been working ...

Glanvill says MindShare doesn't need fixing

14 Oct 2005 | by Ian Darby

commitment to a greater integration of digital, direct and retail media into the rest of the agency ... , having joined MindShare in 2000 from the then BBJ to head its activity in the futures and digital area ...

Close-Up: Live Issue - Do ad agencies get interactive TV?

07 Oct 2005 | by Noel Bussey

This week, Smirnoff vodka launched an interactive ad created by JWT on Sky Digital. It is the first interactive work from the drinks giant Diageo, and a clear statement by JWT that it is willing ... that change is inevitable. There have been more than 750 interactive campaigns on Sky Digital; they ...

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