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call "2001 thinking": the view that the growth of internet/digital media means that no-one is watching ... of digital media. That presents a real challenge in the production community. In the past, 100 per cent ... . With digital media, production companies need to understand the potential of a script across different media ...
for a brand. Besides, in our digitally enhanced, 25/8, content-drunk mega-culture, there are lots ... City. Make the hidden visible Client: Julian Howkins, digital brand manager, Nike Brief: A new ... -platform way Agency: Anomaly Writer: Anomaly Art director: Anomaly Exposure: Global print, outdoor, digital ...
kept a close eye on communications technology and digital media. We have even tested theories out there in the real world on branded digital content and been nominated at Mipcom/Cannes and had the IP we created ... chance. I knew that the startling rise of digital technology and the recession had hit it hard. I also ...
-the-ball competition, the digital boss, Stefan Bardega, looks perfectly at ease doing kick-ups in only his socks ...
of Saint's "freestyle king" anti-knife crime digital ad for the Home Office, L'il Dreadz, has bagged ...
and strategies have been stress-tested to the limit. Digital has, perhaps, been part of the problem - as agencies ... , let's try to lift our heads from the melee for a few minutes. What does "digital" mean in 2010? What are the key developments that lie ahead? And how will they impact on marketing? Digital has long been more ...
Marcus Anselm says that although economic recovery is likely to be modest during 2010, the digital...services arena and, more particularly, digital, transactions such as the $530 million acquisition ... for the disposal of Cossette demonstrates that it is not just pure digital assets attracting the attention ... it is performance-based. Advertising spend forecasts vary by source but most agree that digital will be the only ...
. However, the digital landscape is offering the opportunity for radio to spread its wings and move into a ... opportunities to brands. Central to radio redefining its role in the digital landscape is its dedication ... of digital content distribution is its ability to deliver interactivity. Online listening obviously ...
that the underlying traditional strengths of the medium coupled with sustained investment in digital technology ... something we can talk about across all formats with digital printing, fast turnaround of copy and 24-hour posting available across poster sites and of course digital, which enables day parting, dynamic copy, live ...
the change from print to web, from analogue to digital, is more disruptive than the changes we shall see from ... , but they are not interchangeable. Both will use both digital and analogue media. But they will use them in different ways ... -ment and, yes, sales. The new, emerging discipline I shall call digital-direct as a shorthand - though ...
