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MEDIA: PERSPECTIVE - A little investment in media today will bring rewards later

predictions about the digital and interactive future - safe in the knowledge that in the crystal ball gazing...predictions about the digital and interactive future - safe in the knowledge that in the crystal ball gazing game, everyone wins because nobody knows the truth. Now that we have digital television ... long time before digital and interactive television and the internet begin to really shift mainstream ...

INTERACTIVE: PRIVATE SURF WITH CHARLIE DOBRES

running Lowe Digital and still personally suffering the torment known as website production. Happily, I...The last time I was asked to do Private Surf was around three years ago. At the time, I was still running Lowe Digital and still personally suffering the torment known as website production ... . Perhaps ad agencies really are best equipped to take clients into the new digital age after all. ...

FOR THE RECORD

when Digital One, the national commercial digital radio multiplex, starts broadcasting later ... of tendering to run one or more of the three digital-only channels which are due to launch at the end ...

ISBA sets out its case for BBC ads

that the new money will help improve programming and drive expansion both into digital TV in the UK ...

CLOSE-UP: GLOBAL BRIEF - Burnett goes it alone as Starcom hits world stage - Burnett has not let a failed deal with MacManus hold it back, Jade Garrett writes

has led to a paperless and digital workplace , Brennan proclaims. Internal memos are forbidden ...

THE CONFIDENCE BAROMETER: Andrew Cracknell, who has spent many years in the business and worked on both sides of the Atlantic, assesses the findings of new NABS research on the mood of the industry

and client mergers - TBWA/GGT/Simons Palmer, and Chrysler/Daimler Benz - and the launch of digital TV. What a responsible lot we are. A take-over of Chrysler by Simons Palmer or the launch of digital TV ... dominate: - big agency (TBWA) and big client (Chrysler/Daimler Benz) mergers - the launch of digital ...

MEDIA FORUM: What would happen if the BBC started to run ads? - Who’s for a spot of advertising on the BBC? The usual response is, ’Oh no, not that one again.’ It might not be so easy to dismiss this time around. Should the Davies

that this is more likely to be pay-per-view via the digital market. Opinion, p27. ...

Public Relations: Diary of a journalist - Freelance writer Meg Carter describes the difference between useful and frustrating PR during a typically hectic week’s activities Photographs (Omitted)

-up interviews are required. One invitation, to a digital TV demonstration,means going to Birmingham for two ...

 

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