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and is not worried by the digital revolution. Claire Beale finds Channel 5’s chief executive

28 Mar 1997 | by CLAIRE BEALE

that s about to go digital, and with one major issue for the ad industry to ponder: working out what ... , isn t analogue terrestrial Channel 5 an anachronism in the digital satellite era? There s this feeling that suddenly everything is digital and if you re not digital, you re dead in the water, he ...

Hotline

28 Mar 1997 | by HARRIET GREEN

. Its new site, created by the agency s interactive arm, Lowe Digital, centres on Lowes creative work ... will now be able to lend their name to TV shows on cable, satellite and digital TV channels - though ...

Close Up: Live Issue/BBC-Flextech Joint Venture - BBC strengthens its hand with lucrative marriage - Richard Cook looks at the benefits for both sides in the latest TV joint venture

28 Mar 1997 | by RICHARD COOK

for was the sheer number of launches. And that s without adding digital television to the equation. With digital, the numbers become simply baffling: BSkyB, for example, is promising a 200-channel digital ...

Media: For The Record

28 Mar 1997 | by ALASDAIR REID

-distance operator. London is poised to get its first giveaway digital magazine, IT Magazine, which ...

Universal takes on BSkyB’s Kite for key Euro research post

21 Mar 1997 | by GORDON MACMILLAN

January 1993. He had specific duties for digital television and was closely involved ...

Opinion: It’s back to the 70s, but TV spots know no rules

21 Mar 1997 | by JOHN OWEN

shot on digital beta. Agencies can put apparent opposites together - such as the music of Ladysmith ...

Campaign Craft: Craft Secrets: Storm in a fish tank brings sea maidens to life for 501s work

21 Mar 1997 | by BELINDA ARCHER

is also producing digital effects for the new Batman movie, which is due to open in June. ...

P&G’S Challenge to ITV

21 Mar 1997 | by MARTIN BOWLEY, managing director of Car

about the future of television, digital channels, sports rights, BBC charters, ITV sales houses ... digits. In some months we have seen inflation increases of up to 26 per cent compared with the previous ...

lighting, live events of the future will impress their audiences with digital data, online research

14 Mar 1997 | by FIONA KEATING

girls and more of the digital data is what is required today. Lamb points out that this means ... the way in the digital revolution. Every business needs to be new-technology savvy, Lamb says. You ... to be true of the virtual exhibition. There s no sign of escaping the digital revolution, despite ...

Media owners must prove airtime value in fragmented age

14 Mar 1997 | by JOHN TYLEE

TV advertising will still be a vital communications tool in the digital TV age, but both...TV advertising will still be a vital communications tool in the digital TV age, but both advertisers and media owners will have to adapt to get the most from their TV budgets, according to delegates. Richard Burdett, the vice-president of sales and marketing at Flextech Television ...

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