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OPINION: Why Leagas, BDDH and JWT deserve top tasks

28 Nov 1997 | by NICK JOHNSON

to communicate and demystify the BBC s move into digital broadcasting. The appointment - part of a master plan to establish a coherent digital strategy for the corporation - will encompass the launch of the BBC digital ...

BBC Worldwide restructures in bid to triple global assets

28 Nov 1997 | by ANNA GRIFFITHS

digital TV activities with Flextech. He said: We must get better at developing packages for advertisers ...

CRAFT: COLUMN - Creatives must master medium not the message/Those who think real advertising is exclusive to TV are as cutting edge as Gordon Gekko walking down the beach holding a mobile phone thesize of a shoe box

28 Nov 1997 | by PHIL CAPON

and the imminent arrival of digital TV, the advertiser s message faces death at the hands of channel surfers. We ...

HOTLINE

28 Nov 1997 | by EMMA HALL

for the pounds 15 million-plus account to launch British Digital Broadcasting. Western International ...

REVIEW: Marketing and advertising news in the week’s press

28 Nov 1997 | by HARRIET GREEN

of communications for Europe, Africa, the Middle East and Asia. Jacobson, who was previously Digital s UK ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

28 Nov 1997 | by CLAIRE BEALE

on Monsey s experience of the cable and satellite TV market. In the multi-channel, digitally ...

Leagas Delaney to launch BBC digital

21 Nov 1997 | by CAROLINE MARSHALL

into digital broadcasting....s move into digital broadcasting. The appointment - part of a master plan to establish a coherent digital strategy for the BBC - will encompass the launch of the BBC digital TV and radio services ... for digital broadcasting. The budget has yet to be fixed, but the media schedule will be based around a ...

SPOTLIGHT ON: DIGITAL TV: Is there safety in numbers in the digital television market? - Richard

21 Nov 1997 | by RICHARD COOK

the unlikely alliance to the press. Under the terms of the arrangement, trials of the new digital services ... -up of digital TV , and is not yet including digital in its UK TV forecasts. C t be extended to all its viewers ... Technology Group, counsels advertisers against indifference. Much depends, of course, on how these digital ...

Dorlands introduces Mr Energizer

21 Nov 1997 | by JOHN TYLEE

such as palmtop computers, remote-controlled toys and digital cameras. Dorlands drafted in the production ...

Emap prepares spring launch for Magic TV

21 Nov 1997 | by CLAIRE BEALE

to Emap s existing TV channel, the Box. Magic will use the same interactive digital technology ...

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