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the audience data for a further two years to July 2000 because of uncertainty over the effect of digital television. In the meantime, the measurement of digital TV services will be undertaken by additional ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

on Monsey s experience of the cable and satellite TV market. In the multi-channel, digitally ...

Carlsberg extends postcard facility to other Websites

digital postcard system at the heart of its revamped Website and extending the system to two of the Web...Carlsberg is bidding to become a central communication point on the Internet by placing its digital postcard system at the heart of its revamped Website and extending the system to two of the Web s most visited sites. The company, which has offered the postcard facility on its own site ...

REVIEW: Marketing and advertising news in the week’s press ..

United Football Club is to launch a dedicated digital television channel next year in partnership ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

subsequent newspaper photograph, the apprentices were mysteriously missing - having been digitally removed...subsequent newspaper photograph, the apprentices were mysteriously missing - having been digitally removed. Now advertisers are getting in on the act as new technology enables the digital alteration ...

SPOTLIGHT ON: VIRTUAL ADVERTISING: Virtual technology that takes ads further in sporting events - Alasdair Reid on realistic, computer-created ads that could alter televised sport

Test, we saw the latest twist - virtual advertising. This uses digital image manipulation to insert ... featured in the different territories the transmission goes to. With digital TV there s even the prospect ...

Private View by Mark Roalfe

Digital Film that parodies an obituary column. When I came across this ad last week while flicking ... digital cameras Client: Ian Dickens, communications director Brief: Olympus digital cameras ...

The Creative Issue: Are producers utilising the IT revolution to its full benefit?

on the Internet in time. With the installation of scanners and an ISDN digital data transfer system ...

Telegraph and Times shun Olympus work

of traditional cameras in a promotion for the company s Digital Systems range. The cameras store images ... , their demise eventually being hastened by the arrival of Olympus digital cameras. The ad was written ... . Olympus Digital Cameras has won the Newslink Radio Creative Award for its radio ads, also through Lowes. ...

INTERACTIVE: Shell International

Shell appears to be pursuing a two-fold strategy. Business-to-business and business-to-antagonist. On the first front, it s the usual no-brainer content that typifies large multinationals. Dull, unimaginative and lacking in personality. But the second front, or sensitive issues as the site calls it,...

 

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