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FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good ... , is understood to have been offered the post of chief executive of British Digital Broadcasting. The Granada/Carlton joint venture into digital terrestrial broadcasting is due to launch next autumn. TSB has ...

HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

the audience data for a further two years to July 2000 because of uncertainty over the effect of digital television. In the meantime, the measurement of digital TV services will be undertaken by additional ...

OPINION: Troubles ahead after a year of the unexpected

19 Dec 1997 | by DAVE PHILLIPS

: something must be done about the over-inflated cost of TV airtime (will digital make a difference ...

HOTLINE

12 Dec 1997 | by ELEANOR TRICKETT

to launch British Digital Broadcasting to consumers next year. AMV, which pitched against Lowe Howard...Abbott Mead Vickers BBDO and New PHD are expected to pick up the pounds 15 million account to launch British Digital Broadcasting to consumers next year. AMV, which pitched against Lowe Howard-Spink and BMP DDB, is said to be the only agency still in talks with BDB, a joint venture between Carlton ...

Four shops line up for pounds 7m Sky TV offensive

12 Dec 1997 | by ANNA GRIFFITHS

, particularly in terms of its future plans for digital TV where its existing customer base will become a ...

Salari to head BMP consumer lab after three years at JWT

12 Dec 1997 | by KAREN YATES

to Nigel Jones, BMP s head of planning. BMP Culture Lab plans to exploit advanced digital video ...

REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

-awaited assault on the British digital TV market following revelations that senior personnel from his company ...

Global adspend set to increase

12 Dec 1997 | by ANNA GRIFFITHS

predicts cable TV will witness a double-digit percentage growth. TV will be the only sector ...

ITV role vital in digital era, Longhurst claims

05 Dec 1997 | by CLAIRE BEALE

commercial channel as audiences fragment in the digital era, delegates at Campaign s Digital Television...s largest commercial channel as audiences fragment in the digital era, delegates at Campaign s Digital ... could be hooked up to multi-channel TV by 2005 and the majority of those would access it via digital ... , for major advertisers, the introduction of digital TV would lead to price rises on mainstream channels ...

SPOTLIGHT ON: AUDIENCE RESEARCH - Will BARB be able to cope with the challenges of digital TV

05 Dec 1997 | by ALASDAIR REID

in the digital age. More channels will mean that the total television audience will be spread thinner...in the digital age. More channels will mean that the total television audience will be spread thinner ... - and this is with analogue multi-channel choice currently available in only a quarter of UK homes. When digital takes ... -by-minute data on digital channels, then so be it. We have to recognise that research costs are already high ...

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