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BUYING THE WORLD: Media is the most powerful currency in advertising, or so they say. But do any of the prominent agency and media groups really have a cohesive global media strategy? Claire Beale reports

31 Oct 1997 | by CLAIRE BEALE

, digital TV promises hundreds of new TV channels, the Internet takes off and niche media make targeting ...

CHRISTINE WALKER INTERVIEW: Walker prepares to embark on a fresh start without Zenith Media

31 Oct 1997 | by STEFANO HATFIELD

that Carlton and Granada would be facing the digital world together? Are you in any way worried ...

CAMPAIGN INTERNATIONAL: MEDIA GIANTS (IN ASSOCIATION WITH MOTHER TONGUE WRITERS) - Good connections help astute Kirch cope with controversy. Several scandals are unlikely to damage the Kirch Group’s plans for expansion, Alasdair Reid says

24 Oct 1997 | by ALASDAIR REID

of digital TV in Germany. Last year, the digital race was shaping up to be a messy battle between ... the new digital platform on cable networks. But as with Rupert Murdoch in the UK, many in Germany ... prize and, if digital takes off, he will have guaranteed Kirch Group s position at the forefront ...

Kiss founder leaves to set up operation for youth TV market

24 Oct 1997 | by HARRIET GREEN

personal ambitions. McNamee is confident the launch of digital TV next year will fuel demand ...

Flextech to launch UK home-shopping service on cable TV

24 Oct 1997 | by CLAIRE BEALE

to launch a 24-hour, digital Screenshop service by the end of 1998. Last year, Flextech and its ...

BDDP GGT gives Living relaunch a sexy look

24 Oct 1997 | by CLAIRE BEALE

UK Living, the Flextech-owned cable and satellite channel, begins a multi-million pound ad campaign next week as it undergoes a major relaunch. From 27 October, the channel will be renamed Living in a drive to strengthen its brand positioning ahead of the launch of a plethora of digital TV ...

OPINION: Listen to some music while you work - via the Internet - Radio is the only medium that can accompany rather than displace other tasks, making it perfect for the office. The best way is through the Internet, Paul Edwards writes

24 Oct 1997 | by PAUL EDWARDS, chairman of the Henley Ce

the digital revolution really means is that you don t need a radio to listen to the radio and you don t need ... . Content of all sorts can be distributed through any number of different digital channels and windows ...

BBH’s Packer takes head of TV position at HHCL & Partners

24 Oct 1997 | by KAREN YATES

could take HHCL s TV department into the future particularly with the launch of digital channels ...

INTERACTIVE: BEHIND THE HYPE/THE DIGITAL SCENE IN THE US - Are West Coast hotshops really leading a

17 Oct 1997 | by NIGEL MORRIS

of the digital age - whatever that means. Of course, it means different things to different people ... digital White House. I spent the following day in Haight Ashbury talking to various cyberheads and assorted digital travellers about their social and cultural vision of tomorrow. One of the most ...

Webmedia rethinks as Beech comes in and ten staff depart

17 Oct 1997 | by HARRIET GREEN

number of customer-focused digital services, ranging from consultancy to production ...

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