14 Nov 1997
| by KEITH LUCAS, the European marketing com
with the advent of digital TV and the
explosion in computer-based media? It is a sad indictment, given ...
s digital broadcasting revolution. The first three
channels, UK Arena, UK Horizons and UK Style, will sit ...
in the multi-channel digital world. And the motivation is
purely commercial.
BBC Worldwide has been ...
07 Nov 1997
| by ELEANOR TRICKETT
as an extension of
digital television.
Wendy Lanchin, the head of marketing at Channel 4, said ...
07 Nov 1997
| by VICTORIA MEDHURST
s
on Channel 400 Tonight? Understanding Digital TV , takes place at the
Langham Hilton, London, on Tuesday 2 ...
07 Nov 1997
| by GORDON MACMILLAN
.
However, one of the biggest problems with Web TV is how it will work
with digital TV. WebTV is in talks with Carlton Communications about
incorporating Web TV technology into digital TV. Carlton s BDB is just ...
. And that digital TV will embrace the enhanced
future that Web TV offers.
European Broadcast Media ...
07 Nov 1997
| by DAVID CUFF
favourite type of programmes again and again. The initial impact of more
than 200 digital satellite ...
and the opportunity to integrate digital media
across broader campaigns. DoubleClick delivers in both these areas ...
31 Oct 1997
| by PAUL LONGHURST
year digital TV will offer 200 channels.
But it is unlikely there is enough content to fill 100 ...
the users and new electronic screen media now,
particularly in the light of the arrival of digital TV and the growth of
cable.
Despite low penetration figures for digital in the early years, we
should ...
31 Oct 1997
| by ALASDAIR REID
for Christmas. Longer term, and with digital in mind,
the consortium wants to sign deals with other studios ...
as digital comes along. But it s not
necessarily about establishing a USP for cable as a delivery ...
31 Oct 1997
| by EMMA HALL
. Once digital TV launches in
May, broadcasters will have to look even more seriously at the way ...