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I’M ONLY A CLIENT BUT: doesn’t the management consultant’s task end at the very point where the client is getting interested? Keith Lucas gives some pointers on how ad agencies can win back clients by learning to be strategic as we

with the advent of digital TV and the explosion in computer-based media? It is a sad indictment, given ...

HEADLINER: ITV veteran pushes the BBC into the multi-channel future - Dick Emery’s digital

s digital broadcasting revolution. The first three channels, UK Arena, UK Horizons and UK Style, will sit ... in the multi-channel digital world. And the motivation is purely commercial. BBC Worldwide has been ...

C4 poised to test interactive medium

as an extension of digital television. Wendy Lanchin, the head of marketing at Channel 4, said ...

HOTLINE

s on Channel 400 Tonight? Understanding Digital TV , takes place at the Langham Hilton, London, on Tuesday 2 ...

Campaign Report on Television: It sounds great but will Web TV ever take off? - Will the TV, with its vast household penetration, surpass the PC as the medium for the Internet?

. However, one of the biggest problems with Web TV is how it will work with digital TV. WebTV is in talks with Carlton Communications about incorporating Web TV technology into digital TV. Carlton s BDB is just ... . And that digital TV will embrace the enhanced future that Web TV offers. European Broadcast Media ...

Campaign Report on Television: Survival in a multi-channel world - A killer instinct is essential to fend off the competition in the TV jungle. This means big budgets and the best shows, says David Cuff

favourite type of programmes again and again. The initial impact of more than 200 digital satellite ...

Andy Mitchell quits O&M digital role for DoubleClick launch

and the opportunity to integrate digital media across broader campaigns. DoubleClick delivers in both these areas ...

OPINION: ’Virtual’ Halloween can aid advertisers in digital TV age - Paul Longhurst

year digital TV will offer 200 channels. But it is unlikely there is enough content to fill 100 ... the users and new electronic screen media now, particularly in the light of the arrival of digital TV and the growth of cable. Despite low penetration figures for digital in the early years, we should ...

SPOTLIGHT ON: CABLE TV: Pay-per-view film deal could be cable’s great leap forward - Cable’s latest move shows it has learned from media owners, Alasdair Reid says

for Christmas. Longer term, and with digital in mind, the consortium wants to sign deals with other studios ... as digital comes along. But it s not necessarily about establishing a USP for cable as a delivery ...

CRAFT: Dave Stewart joins Simon Wells start-up

. Once digital TV launches in May, broadcasters will have to look even more seriously at the way ...

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