commercial channel as audiences fragment
in the digital era, delegates at Campaign s Digital Television...s largest commercial channel as audiences fragment
in the digital era, delegates at Campaign s Digital ...
could be hooked up to multi-channel TV by 2005 and the majority of those
would access it via digital ...
, for major advertisers, the introduction of digital TV
would lead to price rises on mainstream channels ...
05 Dec 1997
| by ALASDAIR REID
in the digital age. More channels will mean that
the total television audience will be spread thinner...in the digital age. More channels will mean that
the total television audience will be spread thinner ...
- and this is with analogue
multi-channel choice currently available in only a quarter of UK homes.
When digital takes ...
-by-minute data on digital channels, then so be
it. We have to recognise that research costs are already high ...
05 Dec 1997
| by KAREN YATES
other agencies. Jane Ostler, the head of digital
communications at the Network, led the pitch ...
05 Dec 1997
| by ANNA GRIFFITHS
to the end of September. Announcing
the results, Carlton s chairman, Michael Green, said that digital ...
28 Nov 1997
| by NICK JOHNSON
to
communicate and demystify the BBC s move into digital broadcasting. The
appointment - part of a master plan to establish a coherent digital
strategy for the corporation - will encompass the launch of the BBC
digital ...
28 Nov 1997
| by ANNA GRIFFITHS
digital TV activities with Flextech. He
said: We must get better at developing packages for advertisers ...
28 Nov 1997
| by PHIL CAPON
and the
imminent arrival of digital TV, the advertiser s message faces death at
the hands of channel surfers. We ...
28 Nov 1997
| by EMMA HALL
for the pounds 15 million-plus account to launch British Digital
Broadcasting.
Western International ...
28 Nov 1997
| by HARRIET GREEN
of communications for Europe, Africa, the Middle East
and Asia. Jacobson, who was previously Digital s UK ...
on Monsey s experience of the cable
and satellite TV market.
In the multi-channel, digitally ...
to remove filters