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HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

the audience data for a further two years to July 2000 because of uncertainty over the effect of digital television. In the meantime, the measurement of digital TV services will be undertaken by additional ...

OPINION: Troubles ahead after a year of the unexpected

19 Dec 1997 | by DAVE PHILLIPS

: something must be done about the over-inflated cost of TV airtime (will digital make a difference ...

Review: Marketing and advertising news in the week’s press

19 Dec 1997 | by KAREN YATES

with Edinburgh University. The site tracks information on digital and interactive TV and details how this can ...

HOTLINE

12 Dec 1997 | by ELEANOR TRICKETT

to launch British Digital Broadcasting to consumers next year. AMV, which pitched against Lowe Howard...Abbott Mead Vickers BBDO and New PHD are expected to pick up the pounds 15 million account to launch British Digital Broadcasting to consumers next year. AMV, which pitched against Lowe Howard-Spink and BMP DDB, is said to be the only agency still in talks with BDB, a joint venture between Carlton ...

Four shops line up for pounds 7m Sky TV offensive

12 Dec 1997 | by ANNA GRIFFITHS

, particularly in terms of its future plans for digital TV where its existing customer base will become a ...

Global adspend set to increase

12 Dec 1997 | by ANNA GRIFFITHS

predicts cable TV will witness a double-digit percentage growth. TV will be the only sector ...

ITV role vital in digital era, Longhurst claims

05 Dec 1997 | by CLAIRE BEALE

commercial channel as audiences fragment in the digital era, delegates at Campaign s Digital Television...s largest commercial channel as audiences fragment in the digital era, delegates at Campaign s Digital ... could be hooked up to multi-channel TV by 2005 and the majority of those would access it via digital ... , for major advertisers, the introduction of digital TV would lead to price rises on mainstream channels ...

HOTLINE

05 Dec 1997 | by ANNA GRIFFITHS

to the end of September. Announcing the results, Carlton s chairman, Michael Green, said that digital ...

OPINION: Why Leagas, BDDH and JWT deserve top tasks

28 Nov 1997 | by NICK JOHNSON

to communicate and demystify the BBC s move into digital broadcasting. The appointment - part of a master plan to establish a coherent digital strategy for the corporation - will encompass the launch of the BBC digital ...

BBC Worldwide restructures in bid to triple global assets

28 Nov 1997 | by ANNA GRIFFITHS

digital TV activities with Flextech. He said: We must get better at developing packages for advertisers ...

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