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Pizza Hut launches A-Team pizza campaign

05 Aug 2010 | by Jacob Mathias

Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer...The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales. The Facebook game, 'Hungry for A-Team Action ...

Daniele Tranchini becomes chief executive of Publicis Italy

21 Jul 2010 | by Staff

need now is a professional to bring order and direction to our different businesses, grow digital ...

Old Spice targets Twitter generation

14 Jul 2010 | by Daniel Farey-Jones

's digital blog The Wall Old Spice and Twitter: getting social media right ...

Mediasense hires first head of digital

09 Jun 2010 | by Mark Banham

appointed Ryan Kangisser as its first head of digital....at digital agency Profero. Brown said: "[Ryan] is a first-class operator, highly rated by clients ... approach to the evaluation of digital channels, and is excited about the prospect of building a different ... performance in digital channels. It's a great time to join them and I'm looking forward to putting new media ...

DDB scoops two golds at Clios

28 May 2010 | by Ben Bold

Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...

Close-Up: Are clients leading the way on digital?

30 Apr 2010

Do agencies lack the digital expertise required by clients and risk being sidelined, John Tylee...to leap aboard the digital juggernaut risk being rolled over by it. According to the Chief Marketing ... -house digital capabilities over several years. "We don't use our mainstream agencies for this because they aren ... and customer service directors, who are likely to be involved in a client company's digital presence. What ...

Media Perspective: Integrating TV and digital offerings is agency challenge

30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com

's commercial broadcasters to sort out their lacklustre digital offerings. ...

Diary: Web witter

30 Apr 2010

exactly is the point of you? - Digital Bod Sheesh. Yet another "social" fail from Unilever. No wonder they are the digital dinosaurs of the industry. The irony of using UGC content to create a television ad staggers belief. Brand owners should spend more time engaging with digital consumers in their natural habitat ...

Perspective: Why this General Election is actually a personal election

30 Apr 2010 | by Mark Cridge

One of the benefits of our increasing consumption of news digitally is, in theory, the ability ... shining example of digital at its best. The combination of tools and platforms to enable participation ... the manufactured set-pieces of the more traditional national campaigns. That's the real power of digital ...

Media Lifeline: Mail Online

30 Apr 2010

October 2007: Associated Newspapers' digital strategy lacked focus in the post-dotcom-bust years. But that began to change in 2007 when it restructured its online properties under Andy Hart, the managing director of Associated Northcliffe Digital. April 2008: And this bears fruit the next spring when ...

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