30 Apr 2010
exactly is the point of you? - Digital Bod Sheesh. Yet another "social" fail from Unilever. No wonder they are the
digital dinosaurs of the industry. The irony of using UGC content to
create a television ad staggers belief. Brand owners should spend more
time engaging with digital consumers in their natural habitat ...
16 Apr 2010
| by Jane Bainbridge
digital background made him
something of a wildcard at last year's event. For as the branded content ...
non-traditional, digital
projects. But as Walker happily admits, attending The Plannertarium gave
him ...
or iPhone app; traditional
media, such as TV, could be creatively used too. Having grown up in the
digital ...
16 Apr 2010
the terms of contract. Nothing is what it seems in this mashed-up, crazy digital world. So, we
don't ask ...
the digital tittle-tattle
(digitattle?) and confirm to the world that he isn't remotely gay. And,
with animal ...
16 Apr 2010
the digital revolution. Its campaigns were consistent and long-running in a way rarely seen
today because ...
02 Apr 2010
arguably a key point, not especially about embracing digital, I guess we
all know (or should know) about ...
02 Apr 2010
company: Rattling Stick
Exposure: TV, digital
...
26 Mar 2010
's most fickle social media junkies, OgilvyOne Japan's digital lead, Adrian Roche, says.
26 Mar 2010
, in the digital arena, the data was at its most
loquacious. A cool idea (25 votes). The video of the idea made ...
was underwhelmed (two votes). There's room for way better
ideas in digital (33 votes). Finally, the survey ...
Films
Exposure: Digital
6. ACTION FOR CHILDREN
Project: Neglect appeal
Client: Fiona Lydon, brand ...
26 Mar 2010
| by Robin Hicks
casualties. Even outdoor retracted. Digital fared best
in percentage terms, but actual spend on new media ...
in February 2010, with digital and outdoor media selling briskly.
"We are now on the recovery track ...
that if there is a delay in
the building of new business models in tune with digital media, and a
reluctance ...
19 Mar 2010
| by Claire Beale, editor, Campaign
time, measurable digital billings, though in truth, these make very little difference to most big ...