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How ad engagement differs by gender

29 Jul 2011 | by Richard Morris

, but ads for digital television are being ignored, as only 16% of adults tend to be seekers or reactors ...

Trading places: this week's people moves

29 Jul 2011 | by Sara Kimberley

appointed Buster Dover, the former head of digital at VCCP, as its managing director. The appointment ...

Think BR: Privacy v marketing - the data debate

28 Jul 2011 | by Samantha Horwitz

internet. Samantha Horwitz, product development and projects director at digital consultancy Reform ...

Mirror bucks the trend as newspaper sites falter in June

28 Jul 2011 | by Arif Durrani

Digital 730,296 3.32 38.43 14,708,075 The Independent 625,999 -7.28 27 ...

Appointment to view: the making of Toyota's Get Your Energy Back

28 Jul 2011 | by Sarah Johnson

The Get Your Energy Back campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way. Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX ...

LoveFilm promotes London Zoo's Penguin Beach

27 Jul 2011 | by Sarah Shearman

of digital radio station GaydarRadio s breakfast show . ...

Gourmet Burger Kitchen appoints digital agency

27 Jul 2011 | by Sarah Shearman

Gourmet Burger Kitchen (GBK) has appointed Nonsense to handle its digital marketing and social...Nonsense won the business after a five-way pitch against undisclosed agencies. The agency will be initially devising a social media strategy for the brand, before creating digital creative campaigns. GBK is hoping its increased focus on digital marketing will help it drive long-term customer loyalty, for which ...

Appointment to view: Skoda sets thriller fans a mystery

26 Jul 2011 | by Sarah Johnson

In May it launched a digital campaign of treasure trails and puzzles that led players to a hidden Skoda Fabia vRS, which they could win. The campaign by Fallon centred around the brand s TV sponsorship of US crime drama on Channel 5 and aimed to engage an audience of thriller and mystery fans ...

Google and Amazon halt in-app sales after Apple tightens rules

26 Jul 2011 | by Sarah Shearman

Apple, which takes 30% commission on all digital content bought within iOS apps, flagged up the new guidelines requiring publishers and retailers to remove links to their own websites from their apps in February this year . It has been reported that Apple began enforcing the guidelines more ...

New York Times has 224,000 digital subscribers

22 Jul 2011 | by Staff

saying it has racked up around 224,000 digital subscribers as of the end of the second quarter.

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