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Harvest Digital appoints AppNexus to build trading desk

28 Oct 2011 | by Sarah Shearman

Harvest Digital is building a new trading desk, as it looks to bolster its data operations and ramp...The digital agency has appointed AppNexus, the online real-time ad company, to provide ... the first time that Harvest Digital has appointed a dedicated online ad operator of this ilk. Emma Wilson, managing director at Harvest Digital, said: "At the heart of our trading strategy is an advanced propensity ...

Appointment to View: Behind the brand at Kraft's coffee HQ

28 Oct 2011 | by Georgina Brazier and John Reynolds

with significant marketing support next year. The company has also looked to digital to aid its investment ...

Trading places: this week's people moves

28 Oct 2011 | by Sara Kimberley

consultancy, Radley Yeldar, where he was digital design director. (Campaign) AnalogFolk has ... Williams . She replaces Paul Cheal, who moves to become digital publishing director across IPC Media ...

It's not just Waitrose getting clever with data

27 Oct 2011 | by Daniel Farey-Jones

) for digital marketing. What s interesting is how much information the brand might gather, should it deem ...

CREATIVE STRATEGY: John West's campaign charts new waters

27 Oct 2011 | by Simon S Kershaw

with personalised communications print and digital. This conversation came back to me when I recently saw a new ...

Alfa Romeo launches social campaign for MiTo model

26 Oct 2011 | by Sarah Shearman

, with Grape Digital handling the Facebook activity. Big RD was responsible for the production ...

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

26 Oct 2011 | by Sarah Johnson

aggressive, performance-oriented model of car. The ads will be supported by a digital campaign which will run ...

TBG launches social media page management tool

25 Oct 2011 | by Sarah Shearman

TBG Digital, the digital technology agency, has launched a brand page manager tool to give agencies...the tool. Energizer used the tool for its recent 'Heroes Rugby' campaign and' according to TBG Digital ... . Simon Mansell, chief executive of TBG Digital, said: "The level of real-time control that One Page ... Digital was one of the first three companies to work with Facebook to become an approved API vendor ...

Trading places: this week's people moves

21 Oct 2011 | by Sara Kimberley

and Isobar Social, and is charged with building on the company s model of integrated business, with digital ... Lewis to digital commercial director, EMEA, following the departure of Colleen Kearney. As digital commercial director, Lewis will be charged with leading the digital commercial strategy for Turner ...

White Light Media relaunches Standard Life magazine

20 Oct 2011

White Light Media has relaunched Standard, the global magazine for employees of Standard Life. After winning the pitch for the project this Spring, White Light Media transformed the existing printed publication into a monthly Flash-based digital... Read more More in branded content from the APA ...

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