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Trading places: this week's people moves

04 Nov 2011 | by Sara Kimberley

and Jonny Watson as its new digital creative directors.The pair will be responsible for leading DLKW Lowe's digital output, working directly with the executive creative directors, Dave Henderson ... to the new role of digital strategy director. Taylor joins PHD from the direct and digital agency CMW ...

IAB to reveal final data from brand building trilogy

03 Nov 2011 | by Matthew Chapman

director, Google UK, Michelle Klein, vice president of content, digital communications, Smirnoff, Ed ...

CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark

02 Nov 2011 | by Simon S Kershaw

how the strategy is developed beyond the press ads to other media, particularly in the digital space ...

Appointment to View: Behind the brand at Kraft's coffee HQ

28 Oct 2011 | by Georgina Brazier and John Reynolds

with significant marketing support next year. The company has also looked to digital to aid its investment ...

CREATIVE STRATEGY: John West's campaign charts new waters

27 Oct 2011 | by Simon S Kershaw

with personalised communications print and digital. This conversation came back to me when I recently saw a new ...

How Yeo Valley Got The X Factor

07 Sep 2011 | by Mel Exon, Managing Partner, BBH and BBH Labs

, and social media to build deeper engagement with consumers. Digital media promoted conversations around ...

The Art of Unlearning

07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP

, to sponsorship, to CRM, to CSR, to PR, to digital, to promotional, to search, to design and back again. We should ... recently set up a division with the skills needed (PR, Digital and Brand) for what we decided to call ... , to digital, to promotional, to search, to design and back again. We should get our own bus lane. Structurally ...

Gourmet Burger Kitchen appoints digital agency

27 Jul 2011 | by Sarah Shearman

Gourmet Burger Kitchen (GBK) has appointed Nonsense to handle its digital marketing and social...Nonsense won the business after a five-way pitch against undisclosed agencies. The agency will be initially devising a social media strategy for the brand, before creating digital creative campaigns. GBK is hoping its increased focus on digital marketing will help it drive long-term customer loyalty, for which ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

21 Jul 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...153 Digital Cortex 2785 154 IAB Blog 2783 ... Digicynic 1832 194 Digital connections 1817 ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

21 Jul 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...13 Digital Buzz 25354 14 Edward Boches 23585 ...

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