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Think BR: A shopper's paradise

Welcome to the digital age. Access to the wealth of information from social networks, peer reviews ... in the world, in seconds. Digital news has undercut traditional newspapers, Expedia obsoletes travel agents ... seeing the start of a high street upheaval based on that digital revolution. With eBay s pop-up store ...

Think BR: Luxury brands and the social media dilemma

their journey into the digital age poses dangers to their brands as well as new opportunities. These luxury brands need to strike a fine balance between growing their band of digital followers ...

Think BR: What Google believes will deliver success in 2012

Winners in the year ahead will be those companies that most seamlessly integrate their digital ... are inextricably linked to the core digital trends. Over 30 million people in the UK own a smartphone, enabling ... advantage of the digital revolution. Fastest riser in brand search queries of all auto advertisers ...

Think BR: Targeted TV - advertisers' nirvana

, of Spending Advertising Money in the Digital Age , published by Kogan Page ...

Think BR: The changing face of media consumption

in physical purchases are not always mirrored by increases in digital purchases, it s clear ... . Ultimately though, the swing is certainly towards digital music, and the gap is narrowing. It s still surely just a matter of time before digital takes over from physical as the most popular consumption ...

Think BR: Brand consistency in a fragmenting world

the proliferation of digital tools (PC, mobile, tablet, in-store kiosk) is difficult as they reproduce differently ...

Think BR: Moving media measurement into the 21st Century

It s 2011 and nearly 30% of total media consumption occurs digitally. Every medium ... placed to determine usage and behaviour, or inform media investment, in the modern digital environment ... for the digital age is a sticking plaster solution that merely appeals to those who seek the comfort of the status ...

Think BR: What's the point of an earnout if the economic gloom persists?

it bought Beattie McGuinness Bungay and by Cossette (as it was) when it bought Dare Digital, although ...

Think BR: Will embed technology lead to increased product placement revenue?

. For example, in May 2011 Sky did a deal that saw posters advertising Pedigree Dentastix digitally inserted into Sky s documentary, A Different Breed . Technology allows advertisers to digitally insert ...

Can the direct tribe deal with the engagement landgrab?

. Yes, digital has made it easier for other agencies to do engagement (and make a spectacle of it ...

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