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Appointment to View: Behind the scenes of the Argos Christmas ad

23 Nov 2011 | by Georgina Brazier

. The campaign has a total media investment of 10m running across TV, digital channels and outdoor. ...

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

26 Oct 2011 | by Sarah Johnson

aggressive, performance-oriented model of car. The ads will be supported by a digital campaign which will run ...

Trading places: this week's people moves

21 Oct 2011 | by Sara Kimberley

and Isobar Social, and is charged with building on the company s model of integrated business, with digital ... Lewis to digital commercial director, EMEA, following the departure of Colleen Kearney. As digital commercial director, Lewis will be charged with leading the digital commercial strategy for Turner ...

Appointment to view: Behind the scenes of the Velvet 'tissue zoetrope' ad

13 Oct 2011 | by Georgina Brazier

to cut out individual images, which were then layered up to create a scene. A digital storyboard ... for every one they use. The ad was created by Fallon London and ran from 1 October. A digital media ...

Appointment to view: A look back at Disney trailers

22 Sep 2011 | by Sarah Johnson

It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance the long-term popularity of its films, boosting DVD sales and prolonging the momentum of its box office releases beyond the opening weekend. Take a look at some of its past trailers ...

Appointment to view: Ariel spreads jam across Stockholm Central Station

07 Sep 2011 | by Sarah Johnson

of a wider digital campaign running across Sweden, Denmark and Norway. ...

Appointment to view: NatWest prepares for cricket fundraiser after viral makes headlines

26 Aug 2011 | by Sarah Johnson

". The campaign launched across NatWest s cricket digital channels, NatWest Cricket Club website, YouTube, Twitter ...

Appointment to view: Cinemax takes outdoor to extremes

10 Aug 2011 | by Sarah Johnson

. It has been designed to allow users to interact and engage with its "digital mainframe" and learn more ...

Appointment to view: behind the scenes of Absolute's radio giveaway

05 Aug 2011 | by Sarah Johnson

With digital radio showing only a gradual rise in listening, according to yesterday's Rajar figures...Earlier this year the station ran a promotion to give away 100 digital radio players to the first van drivers to arrive at its headquarters in Golden Square in London. The response grid-locked traffic ... overall healthy figures in yesterday s Rajar results while digital radio's share of listening rose ...

Appointment to view: the making of Toyota's Get Your Energy Back

28 Jul 2011 | by Sarah Johnson

The Get Your Energy Back campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way. Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX ...

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