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Super Bowl to be shown in HD on Sky Sports

22 Dec 2006 | by by Joanne Payne

and Dolby Digital surround sound by Sky Sports in February 2007.

BBH loses Impulse as Unilever shifts creative to Argentina

22 Dec 2006 | by by Joanne Payne

tease him by spraying Impulse into the air until he falls into the sea. Unilever awarded the digital ...

2006, what a year

22 Dec 2006 | by by Jennifer Whitehead

was because of the ITV Digital debacle (at least it spawned the advertising icon Monkey). ITV's digital channels are now doing rather well, thank you very much, but Allen was off anyway. Speaking of digital television, Five chose 2006 to make its debut in the digital arena, giving us Five Life and Five US ...

Blow to BBC as below-inflation licence fee rise to be set

22 Dec 2006 | by by Alex Donohue

will be raised through the TV licence fee, to ensure the most vulnerable in society are assisted in the digital ...

Online insurer uses viral game to drive consumer quotes

21 Dec 2006 | by by Joanne Payne

The game is created by digital communications agency Inbox Digital and aims to herd consumers ... Digital. Oli Christie, creative director at Inbox Design, said: "As Christmas approaches, 'Elf Attack ... snowballs even harder. Frances Browning, of Churchill Insurance, said: "Inbox Digital has captured ...

Outdoor advertising breaks through the 10% barrier

21 Dec 2006 | by by Mark Banham

digital screens next year we are anticipating real growth in the medium." Earlier this month ...

Publicis expands digital offering with Digitas acquisition

21 Dec 2006 | by by Joanne Payne

LONDON - Publicis Groupe is to acquire US digital and direct marketing company Digitas, owner...in the year to enhance its position in the fastest-growing part of the marketing sector, the digital ... means that digital and interactive operations will now represent 15% of Publicis' total revenue ... an important strategic acquisition which could really boost our presence in the digital marketplace ...

ACNielsen launches new services after VNU shake-up

21 Dec 2006 | by by Staff

Measurement to cover the transition to digital media and growth of personal video devices. The changes were ...

People react well to email marketing says new research

21 Dec 2006 | by by Staff

The research was conducted by independent research firm Harris Interactive on behalf of Acxiom Digital. It found that of 2,541 adults polled in the US, 94% had received an email solicitation ... important to them. Kevin Johnson, president of Acxiom Digital, said: "Savvy consumers have come to rely ...

Gyro bolsters London office with senior appointments

21 Dec 2006 | by by Mark Banham

that it has recently recruited Pip Crook from Tequila as traffic manager; Chris Bond as head of digital design ...

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