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A National Broadcast Media Survey of Radio and TV Audiences

26 Sep 2003 | by GfK Media

radio stations according to a survey done by digital audience measurement firm GfK...., according to a survey done by digital audience measurement firm GfK . The survey put BBC music stations ... to what is being called the first-ever national radio survey using the digital measure system ... of TalkSPORT and The Wireless Group, threatened to sue Rajar for its refusal to use the new digital system ...

Brand Failures

01 Apr 2003 | by Matt Haig

. Rebranding failures 73. Consignia 74. Tommy Hilfiger 75. BT Cellnet to O2 76. ONdigital to ITV Digital ...

Connections Awards

27 Feb 2003 | by Marketing magazine

Clients and Agencies have produced innovative, effective digital work that builds relationships with consumers. This report is a summary of winners of these awards. Contents: Grand Prix winner, Best Use of a Contact Centre, Best uUse of and Intranet/Extranet, Best Use of Telemarketing, Best Use of Mobile ...

 

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