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Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

is holding a global pitch in order to find an agency to create a new digital platform for the Heineken beer ... smarter, not harder [infographic], The Wall Why digital marketing strategies fail, The Wall Top ...

CREATIVE STRATEGY: EE launches with big bucks, but no big bang

15 Nov 2012 | by Simon S Kershaw

and uniting all your digital devices seamlessly. Impressive if it s true. And even if it s not as amazing ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

the edge of space. ( Campaign , Monday 15 October) Jouning maps out Cond Nast's digital future: Cond Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital ... seems staggering that in the digital, social age companies feel they can communicate effectively without ...

Brand Republic's Virtual Summit open for day two

11 Oct 2012 | by Daniel Farey-Jones

Digital marketing innovation is the theme of four live sessions on topics such as Tesco.... There was an opening keynote at 10am by Sarah Shearman, digital reporter at Marketing and Brand Republic, followed ... Macmillan Cancer Support s digital marketing officer Louise Bolt talked online advertising in the 4.30pm ...

Trading places: this week's people moves

05 Oct 2012 | by Daniel Farey-Jones

stars has appointed the MEC client activation director, Susan Clarke , as its head of digital. She ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

objects. The technology will allow us to make transactions and exchange digital content and information ... of communication that will link digital and physical spaces' interaction with brands. Financial services ... network operator deal in place is with Sprint in the US. A strategic approach to mobile and digital ...

Appointment to View: How the AA made its own horror film trailer

06 Feb 2012 | by Georgina Brazier

Filmed in a house in Putney and with inspiration from horror films such as 'The Blair Witch Project' and 'Paranormal Activity', the AA s new ad was shot on a digital 16mm lens camera in just 12 ... was created with various special effects. The process started with a series of digital "organic mattes ...

Trading places: this week's people moves

20 Jan 2012 | by Daniel Farey-Jones

, Lord Sugar's digital out-of-home media owner, has appointed CBS Outdoor's head of marketing Mike ... promoted its head of digital marketing, Steve Wing, to the new role of business director, Mobile, following ...

Trading places: this week's people moves

21 Oct 2011 | by Sara Kimberley

and Isobar Social, and is charged with building on the company s model of integrated business, with digital ... Lewis to digital commercial director, EMEA, following the departure of Colleen Kearney. As digital commercial director, Lewis will be charged with leading the digital commercial strategy for Turner ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

to marketing success, and now more than ever, data is in the spotlight. Consumers adoption of digital ... through behavioural targeting and integrated Clubcard data. Digital advertising's evolution continues ... and digital media meet, such as UK retargeting specialist Struq and US audience-data exchange BlueKai ...

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