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Marketing's Adwatch of the Year 2009

23.76 50.09 10 12 Sky WCRS, Brothers Sisters, Digital Direct/MediaCom 14 208 25 ...

McCann Erickson wins Shreddies digital account

LONDON - Nestle's Cereal Partners has picked McCann Erickson to handle digital advertising for its...Normal 0 0 1 55 317 2 1 389 11.773 0 0 0 The agency won the business following a pitch against two undislosed agencies. McCann will now be briefed to create a digital campaign based around the "knitting nanas" TV work that it produced two years ago. The work ...

Mars Petcare appoints BD Network to handle new Pedigree briefs

on the Dentastix and Core Treats ranges. The campaigns will cover above-the-line, digital and shopper marketing ...

Coca-Cola Enterprises appoints Engine to help push green message

European corporate responsibility digital work. CCE was unavailable for comment on the appointment ...

LMFM wins digital Bacardi business

digital advertising project....The agency won the business after a pitch against undisclosed roster and non-roster agencies. It is the first time the agency has won a brief for the brand. LMFM will create a digital campaign centred around an online competition called "Bacardi ten4", which challenges ten friends to team up and tackle ...

Bacardi promotes Mojito Classic with debut national TV campaign

The campaign features a 10-second spot that will be paired with a 20-second spot for the Bacardi Superior 'Mojito Elixir' campaign, demonstrating the use of Bacardi rum in mojitos. Planned and executed by UM London, the activity will kick off tonight across terrestrial and digital stations and will run ...

Agencies line up for SodaStream relaunch brief

materials. It is already running a digital campaign in the run up to Christmas that uses the classic 80s ...

SodaStream looks for ad agency ahead of relaunch

is running a UK digital campaign in the run-up to Christmas, re-using its strapline 'Get busy with the fizzy ...

Should companies embrace slang names for their brands?

, Global marketing manager, Bacardi We hear all too often that the explosion of the digital world means ...

Stella Artois uses augmented reality in Christmas card campaign

to send its Christmas e-card one million times. The card has been created by Bright Spark Digital ... to improving the environment." The 'Send a Card, Save a Tree' campaign will be supported with TV, digital ...

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