. Tesco s reduction in TV and print spend comes as digital becomes an increasing focus for the brand, which is being supported by handing group marketing and digital officer Matt Atkinson ...
The National Readership Survey Print and Digital Data (NRS PADD) gives a breakdown of daily UK reading habits of national print and digital newspapers. The data covers the period October 2011 ... ,000 digital readers. The number discounts duplication across the two brands. The result should prove ...
engaging with other viewers and show talent. Twitter has become the world's digital water cooler, where ...
Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as the poor relation - an old-fashioned platform that is gradually falling victim to media fragmentation ... in combination to provide a hugely powerful new communications opportunity. Rather than replace TV, digital ...
digital interaction than brands currently provide. Loyalty across the world Looking at brand ... . Regardless of geographic region, there is no doubt that the future of loyalty will be increasingly digital ...
that includes "shoppable films" that shows off the brand s Christmas products. The digital campaign, which ...
strategy at Forrester, said: "Increasingly, chief marketing officers are realising the influence digital ...
-for print and digital circulation continues to grow and is now over 600,000 (citing Deloitte's Q3 2012 ...
service might once again completely change the digital landscape. We are already seeing tablet ...
-view to the user - are a hot topic that continues to gain steam in the digital advertising industry, said ...
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