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Snow estimated to cost BA £40m

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

of people will feel upset with the airline, which needs to keep its customers up to date through digital ...

Jeremy Hunt assumes Vince Cable's media responsibilities

22 Dec 2010 | by Sara Kimberley

Cable s responsibilities for competition and policy issues relating to media, broadcasting, digital ...

Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

becomes tricky. Getting the right mix, balance and timing of digital and traditional advertising ...

One in five would follow brands for special deals

14 Dec 2010 | by Ed Owen

similar number use it to access a social network." Demand for digital grocery coupons is increasing ... focus groups to compile its Digital Shopper Marketing 2010 survey. Consumer desire for a bargain ...

A UK snapshot: Digital is dead. Long live Digital

13 Dec 2010 | by Amali de Alwis and Simon Wood

to be a 'friend' if they get a direct benefit, according to the findings of TNS' Digital Life study....It is the million (or even billion) dollar question. How can brands use digital platforms ... walk the fine line between coming across as digitally savvy or just digitally desperate? TNS recently undertook a study called Digital Life , covering over 50,000 people across 46 countries, to try ...

How are real mums' online tastes evolving?

10 Dec 2010 | by Julie Forey

and financial rewards are both valid motivators Precision target for maximum effect Complement digital ...

HMV gambles on Christmas as it reports £40m loss

09 Dec 2010 | by Ed Owen

, and the group has been diversifying into events , cinema , digital music sales and clothing . ...

Adam & Eve leads 2010 agency winners

07 Dec 2010 | by Gemma Charles

takeover of Cadbury. Dare was named top digital agency for the second year in a row, while Billington ... . Winners Creative Adam Eve Media PHD Direct EHS 4D Digital Dare Sponsorship MEC ...

New business leagues (3 Dec 2010)

03 Dec 2010

Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins during the year ...

AOP: The new rules of engagement

03 Dec 2010 | by AOP

findings of the consumer s digital day ...

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