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Biggest brands: Top 10 brands by product category 2008

double-digit growth again this year on the back of continued NPD. There are now nine variants, including ... expensive wines. Hardys double-digit sales growth came partly as a result of higher buyer numbers - 6.3m ...

Combine TV and online to boost brand perception say trade bodies

has been examined in depth, the two trade bodies say. The sample focused specifically on digital consumers ; people who own a digital TV and use broadband internet, and are medium to heavy users of each ... the complementarity of these two most powerful digital media. Guy Phillipson, Chief Executive of the Internet ...

Sports fans move to interactive media says EIAA

New research from the European Interactive Advertising Association (EIAA) shows that digital media...via social networking sites and they are also more likely to have digital technology in their home ... Europe, AdLINK Group, AOL Europe, Microsoft Digital Advertising Solutions, Tiscali, Yahoo! Europe, LYCOS ...

Social media consumption challenges traditional media

The global survey notes that in South Korea - "the market that's leading the world in digital ... digital tools in markets as diverse as the USA, Brazil and Pakistan. With 17,000 respondents ... % Podcasts are now mainstream digital content, listened to by 48% "Social media is a mass medium ...

European broadband continues to grow

of digital lifestyles, service providers have begun to focus on providing interactive communication services ...

Top 100 online advertisers

spearheading the use of the medium. Our digital spend has increased. It now accounts for a larger proportion ... still allocate only a small fraction of media spend to digital. Procter Gamble, which ramped up its digital spend by 162.89% year on year, still dedicated just 1.14% of its overall media budget ...

Multi-platform distribution and revenue diversification will be crucial for broadcasters in 2008

broadcasters. In order to remain competitive, digital TV players will need to utilize effective technological ... -platform distribution. Digital TV adoption, particularly IPTV and cable services, will grow in both the US and Western Europe There were around 149.5 million households subscribing to a digital television service ...

Top 50 media agencies 2008

digital talent.

Top 100 creative agencies 2008

of the agency heavyweights. For all agencies, however, the issue of how to reshape for a digital world ... Warren Partners opted to absorb its digital, direct and sales promotion arms in order to present a ... digital and direct specialist. It remains to be seen if mainstream agencies are becoming hungry ...

Survey highlights Digital TV Switchover confusion

An online poll indicates high percentage of viewers not ready for the UK digital TV switchover...to see how well the Government s Digital Switchover message is getting through. Within three weeks ... -off, but 39% are not yet ready. Some 9% of respondents responded with the statement What is the Digital Switchover?. FrequencyCast is an Internet-based radio show that covers UK Digital TV. Listeners ...

 

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