23 Sep 2008
| by Jane Simms
double-digit growth again this year on the back of continued NPD. There are now nine variants, including ...
expensive wines. Hardys double-digit sales growth came partly as a result of higher buyer numbers - 6.3m ...
10 Jun 2008
| by Thinkbox and IAB
has been examined in depth, the two trade bodies say. The sample focused specifically on digital consumers ; people who own a digital TV and use broadband internet, and are medium to heavy users of each ...
the complementarity of these two most powerful digital media. Guy Phillipson, Chief Executive of the Internet ...
09 Jun 2008
New research from the European Interactive Advertising Association (EIAA) shows that digital media...via social networking sites and they are also more likely to have digital technology in their home ...
Europe, AdLINK Group, AOL Europe, Microsoft Digital Advertising Solutions, Tiscali, Yahoo! Europe, LYCOS ...
24 Apr 2008
| by Universal McCann
The global survey notes that in South Korea - "the market that's leading the world in digital ...
digital tools in markets as diverse as the USA, Brazil and Pakistan. With 17,000 respondents ...
% Podcasts are now mainstream digital content, listened to by 48% "Social media is a mass medium ...
24 Apr 2008
| by Frost & Sullivan
of digital lifestyles, service providers have begun to focus on providing interactive communication services ...
spearheading the use of the medium. Our digital spend has increased. It now accounts for a larger proportion ...
still allocate only a small fraction of media spend to digital. Procter Gamble, which ramped up its digital spend by 162.89% year on year, still dedicated just 1.14% of its overall media budget ...
25 Feb 2008
broadcasters. In order to remain competitive, digital TV players will need to utilize effective technological ...
-platform distribution. Digital TV adoption, particularly IPTV and cable services, will grow in both the US and Western Europe There were around 149.5 million households subscribing to a digital television service ...
22 Feb 2008
of the agency heavyweights.
For all agencies, however, the issue of how to reshape for a digital world ...
Warren Partners opted to absorb its digital, direct and sales promotion arms in order to present a ...
digital and direct specialist.
It remains to be seen if mainstream agencies are becoming hungry ...
04 Feb 2008
| by FrequencyCast
An online poll indicates high percentage of viewers not ready for the UK digital TV switchover...to see how well the Government s Digital Switchover message is getting through. Within three weeks ...
-off, but 39% are not yet ready. Some 9% of respondents responded with the statement What is the Digital Switchover?. FrequencyCast is an Internet-based radio show that covers UK Digital TV. Listeners ...