for traditional advertising work. Squeezed marketing budgets, coupled with the unstoppable rise of digital media ... marketing industry is quietly continuing its digital revolution, generating one-to-one relationships ... of digital media is irreversible. Technology has enabled us to do the things we have been on about for 20 ...
spearheading the use of the medium. Our digital spend has increased. It now accounts for a larger proportion ... still allocate only a small fraction of media spend to digital. Procter Gamble, which ramped up its digital spend by 162.89% year on year, still dedicated just 1.14% of its overall media budget ...
broadcasters. In order to remain competitive, digital TV players will need to utilize effective technological ... -platform distribution. Digital TV adoption, particularly IPTV and cable services, will grow in both the US and Western Europe There were around 149.5 million households subscribing to a digital television service ...
of the agency heavyweights. For all agencies, however, the issue of how to reshape for a digital world ... Warren Partners opted to absorb its digital, direct and sales promotion arms in order to present a ... digital and direct specialist. It remains to be seen if mainstream agencies are becoming hungry ...
An online poll indicates high percentage of viewers not ready for the UK digital TV switchover...to see how well the Government s Digital Switchover message is getting through. Within three weeks ... -off, but 39% are not yet ready. Some 9% of respondents responded with the statement What is the Digital Switchover?. FrequencyCast is an Internet-based radio show that covers UK Digital TV. Listeners ...
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