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Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social ... . 2. A legal redefinition of personal data will affect digital marketing in particular. 'If an IP ... Communications Regulations to recognise implied, rather than explicit, consent. Ronnie Brown, group digital ...

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

London 2012 delivered Brand Britain boost, claims government study

17 Jan 2013 | by Alex Brownsell

audiences through our 'GREAT' campaign, our digital activity on Facebook and Twitter, and by inviting ...

NEWSPAPER ABCs: FT, Guardian and Daily Telegraph circulations stay steady

11 Jan 2013 | by Maisie McCabe

According to figures from the Audit Bureau of Circulations (ABC), The Independent had an average circulation of 78,082 in December 2012, down 34.69% year on year, but a decline of just 1.3% when compared to November 2012. The Financial Times, which announced its digital subscriptions had surpassed its print ...

NEWSPAPER ABCs: Express and Guardian outperform market as FT falls 4%

07 Dec 2012 | by Daniel Farey-Jones and Ben Hall

-for print and digital circulation continues to grow and is now over 600,000 (citing Deloitte's Q3 2012 ...

Obama's campaign won as it grew out of a web culture

22 Nov 2012 | by Russell Davies

between a digitally native organisation and a purchaser of IT. And, increasingly, it s the difference ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

been an amazing year for Burberry, which has produced industry-leading digital creative. Observers hailed its digital shop experience as either inspired or disruptive of the customer journey. It has also ... the TV ad played second fiddle to the brand's digital, social and experiential work. easyJet ...

Adidas and EDF join top sponsors in waiving Olympic sponsor tax break

27 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

paying tax." 38 Degrees ran the campaign across digital and social media platforms, and to date, has ...

NEWSPAPER ABCs: Sunday's Sun loses a quarter of launch circulation

13 Apr 2012 | by Maisie McCabe

in February. Guardian News Media's Sunday newspaper The Observer also reported a double-digit decline ...

Challenging times as UK unemployment rises to 8.4%

18 Jan 2012 | by Arif Durrani

innovative businesses have the necessary help and support to be a success in today s rapidly evolving digital ...

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