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The new power of television

17 Dec 2012 | by Sarah Ivey

Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as the poor relation - an old-fashioned platform that is gradually falling victim to media fragmentation ... in combination to provide a hugely powerful new communications opportunity. Rather than replace TV, digital ...

What do consumers think of 4G?

07 Dec 2012 | by Gavin Sugden and Aakanksha Haran

service might once again completely change the digital landscape. We are already seeing tablet ...

How truthfulness influences voting and purchase decisions

05 Nov 2012 | by Rodney Collins

Anyone witness to the recent US presidential debates will have noticed the proliferation of real-time fact checking services. The relationship between truth and politics is crucial in today s digitized political landscape - and consumers are increasingly prepared to demand truthfulness not only of political ...

Hey big spenders - explaining FMCG's rise to the top of the online adspend pile

26 Oct 2012 | by Ashley Underwood

The FMCG sector has become the joint biggest online ad spender according to figures from the IAB and PwC s online ad expenditure study, released earlier this month. FMCG spend has doubled in the last three years, reflecting changing attitudes to digital display as a branding tool in its own right ...

New trends in shopping

26 Oct 2012 | by Louise Brice

% of consumers now say they will only buy certain items if they are on sale/offer/promotion. Know me: digital ... a key concern. In saying this, consumers are slowly embracing the convenience of a digital app ...

Has the Olympic effect fizzled out already?

19 Oct 2012 | by Will Youngman

of GfK's Digital Market Intelligence team answers that all important question: was it worth brands...and September, measuring the nation s social media conversations and tracking digital behaviour to assess: 1 ... impacted and influenced consumers. GfK Digital Market Intelligence ...

The breakfast club

11 Oct 2012 | by Sarah Jenkins

show across an average week. However, with today s complex, fragmented and digital media landscape ...

London Paralympics 2012: What did we make of it all?

14 Sep 2012 | by Julie Hamshere

watching the event. Amplifying the experience through the use of digital technology, we saw ...

How the natives will shape the future of digital marketing

05 Sep 2012 | by Richard Sharp

There has been a lot of discussion recently around the future of digital advertising, specifically ... went on to look more closely at the relationship between consumers and digital display, including ... with online media - digital natives if you like - are demonstrating attitudes that are either more open ...

Olympic sponsors roll into town

25 Jul 2012 | by Will Youngman

, Will Youngman of GfK's Digital Market Intelligence team looks at whether sponsors have successfully communicated...Opening Ceremony, GfK Digital started their Olympics research project which encompasses collecting 30 ... digital behaviour to assess: 1) how people in the UK are interacting with London 2012 and 2) how brand s sponsorship of the Olympics has impacted and influenced consumers. Will Youngman, digital consultant ...

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