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Social network users are airbrushing reality in search of peer approval

15 May 2013 | by Nicola Kemp

. Social networkers are also much more aware of managing their digital footprint and 68% of drinkers have actively de-tagged themselves from a Facebook photograph. Digital evidence of their indiscretions ...

Microsoft finds that half of Britons do nothing about online privacy

14 May 2013 | by Maisie McCabe

-of-home and digital campaign launched in the UK on Wednesday and highlights the types of things people are willing ...

FMCG brands are winning locally to grow globally

14 May 2013 | by Tim Kidd

of traditional, rural and digital outlets. Colgate, for example, reaches more than half of the global ...

Analyst view: Questions remain about how Facebook will drive mobile growth

02 May 2013 | by Ian Maude, digital media analyst, Enders

Facebook has posted a 38% year-on-year revenue rise to £938m in the first quarter of the year on the back of mobile advertising growth, but questions remain how Facebook will increase monetisation as it reaches saturation point.

Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

," says Jerome Courtial, head of strategy at digital agency We Are Social. In the marketing industry ... , they are embracing the power of the algorithm. James Kirkham, co-founder of digital strategy agency Holler London ... -and-blood marketers? There is evidence that so-called "digital first" businesses have already outsourced traditional ...

New mothers dramatically increase digital media usage

03 Apr 2013 | by Nicola Kemp

Women's use of digital devices increase dramatically when they become a new mothers, according to a

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

, director-general of the European Commission's digital industry body, DG-Connect. He urged delegates ...

Brand Barometer: Three's latest viral campaign reviewed

15 Mar 2013

. Pringles - Fan vs flavour trailer Pringles' digital campaign, created by glueisobar, revolves around a ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social ... . 2. A legal redefinition of personal data will affect digital marketing in particular. 'If an IP ... Communications Regulations to recognise implied, rather than explicit, consent. Ronnie Brown, group digital ...

Sacked Groupon boss regrets 'not having courage to start with the customer'

01 Mar 2013 | by Matthew Chapman

as Google and Amazon enter the fray and growth within the popularity of digital couponing slows. Research from eMarketer estimates 92.5 million in the US redeemed a digital coupon in 2012, up 4.9% from 88 ...

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