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UK adspend recovers to 2007 levels

was invested in digital offerings from traditional media brands, rather than "pure-play" internet spend. Zoe ...

Sorrell says Q1 was 'hand-to-hand combat'

investment management, direct, digital and interactive. However, this was partly offset by pressure ... " in significance, said Sorrell, as it offers "the five-legged stool": search, paid digital display, video, social ...

Mobile and video surge fuels growth in UK digital adspend

Agency executives have attributed the 12.5 per cent rise in digital advertising in 2012...on year, according to the Internet Advertising Bureau s 2012 Digital Adspend report, which was produced in conjunction with PricewaterhouseCoopers. The boom in mobile drove an overall rise in UK digital adspend ... spend, which now accounts for almost 10 per cent of total digital expenditure. However, Milton Elias ...

There is nothing weird about questioning your marketing assumptions

. Russell Davies is a creative director at Government Digital Services @undermanager ...

Mobile ad revenue helps digital adspend surpass £5bn

Digital ad spend surpassed £5bn in the UK for the first time in 2012, after an overall 12.5% year...Advertising Bureau (IAB) Digital Ad Spend Report, conducted by auditors PriceWaterhouseCoopers. The boom in mobile drove digital adspend to a record 5.42bn last year. The figure was up from 4.81bn in 2011 ... 9.7% share of all digital advertising spend, compared to just 1.1% in 2009. The IAB attributed ...

Havas Group pre-tax profits rise 14% to €190m

of €190m (£161.2m) in 2012, an increase of 14.5% year on year after growth in new business, digital...of 1.78bn in 2012, an increase of 8.1% year on year or 2.1% on an organic basis. Havas said digital ... continued to grow both our emerging markets as well as our digital business. In September 2012 Havas ... structure and network branding reinforces our agile and integrated organization with digital at the core ...

Beware the pitfalls of allowing computers to do your advertising for you

creative director at Government Digital Services @undermanager ...

Emotiv EPOC

recognition and eye tracking to enable users to digitally interact with the world around them) with the Emotiv ...

The SpaceTop 3D desktop

One gripe with digital is that, unlike a book or vinyl, it's not a tactile medium. Well, that may..." computer he has designed that allows users to reach inside and touch digital content. The SpaceTop 3D ... . Lee says his ultimate goal is to dispense with the keyboard completely in order to unite the digital ...

All the big data crunching that brands love turns out to be irrelevant in China

, represents more words than in every book ever published. Digital technologies pour out a lot of words. A lot. But they re still dwarfed by face-to-face speech based on word count, digital stuff only accounts for 7 per ... there is spoken English. Digital stuff only accounts for 7 per cent of the world's communications. Well ...

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