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Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as the poor relation - an old-fashioned platform that is gradually falling victim to media fragmentation ... in combination to provide a hugely powerful new communications opportunity. Rather than replace TV, digital ...
digital interaction than brands currently provide. Loyalty across the world Looking at brand ... . Regardless of geographic region, there is no doubt that the future of loyalty will be increasingly digital ...
service might once again completely change the digital landscape. We are already seeing tablet ...
-view to the user - are a hot topic that continues to gain steam in the digital advertising industry, said ...
having at the moment. The first being the upbeat conversations about what they are doing with digital ... , and slightly more awkward one, is often with those militant digital media types and other doomsayers who ... the only way is digital. In day-to-day iterations of this latter conversation it can be difficult ...
Anyone witness to the recent US presidential debates will have noticed the proliferation of real-time fact checking services. The relationship between truth and politics is crucial in today s digitized political landscape - and consumers are increasingly prepared to demand truthfulness not only of political ...
The FMCG sector has become the joint biggest online ad spender according to figures from the IAB and PwC s online ad expenditure study, released earlier this month. FMCG spend has doubled in the last three years, reflecting changing attitudes to digital display as a branding tool in its own right ...
% of consumers now say they will only buy certain items if they are on sale/offer/promotion. Know me: digital ... a key concern. In saying this, consumers are slowly embracing the convenience of a digital app ...
of GfK's Digital Market Intelligence team answers that all important question: was it worth brands...and September, measuring the nation s social media conversations and tracking digital behaviour to assess: 1 ... impacted and influenced consumers. GfK Digital Market Intelligence ...
show across an average week. However, with today s complex, fragmented and digital media landscape ...
