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The review follows a five-year plan to build a modern, customer-focused global airline business. The review is being handled by Qantas and Enth Degree. M C Saatchi's Sydney office is the lead agency on the ad account, while Ogilvy handles retail and digital activity. Mojo handles Qantas' brand work ...
Asda has appointed LBi to overhaul its online presence and handle its digital advertising strategy....The agency won the digital account after a pitch process that began in July. LBi, which is understood to be the supermarket's first dedicated digital agency, will work across the Asda.com, Asda Direct and Asda Financial Services brands as the company looks to increase its online sales. Asda sells ...
The move follows a review of the car manufacturer's direct marketing and digital account. It called a pitch for its online marketing and eCRM business in May. Renault will continue to work with a ... aspects of Renault's marketing activity, which spans TV, digital and CRM. Among the first work ...
Juliet Blackburn, the former head of digital at AAR and consumer marketing director at Skype, joins as the managing director of GC UK. Her first project will be to launch a UK version of agencyScope, GC's survey on agency performance and market perception of them. GC will not offer agency ...
director of Lowe Group and president of Lowe Digital. He launched the integrated agency Drugstore in 2001 ...
Members of the new IPA Shadow Forum were selected after IPA council members nominated staff from their agencies. Creative, media and digital agencies have all taken part in the process. Richard Lloyd, the head of account management at Lean Mean Fighting Machine and the chair of the IPA's 44 Club, will lead ...
, which has strong digital and social media credentials, works for the likes of Breakthrough Breast Cancer ...
British Airways is reviewing its digital advertising agency arrangements across the business....The airline has appointed the intermediary Oystercatchers to oversee the process and said that it is using the review to ensure that it has the best partners to meet its digital requirements. British ... , the TBWA\London group agency, currently handles the bulk of British Airways digital advertising business ...
marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social ...
sent out an RFI in its search for a digital agency - the document contained 156 questions, mostly ...
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