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As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising
Despite a difficult climate, digital marketing continues to record impressive growth as other media..., marketers are feeling the squeeze. Digital agencies, however, are bullish about their prospects. Despite the tough conditions, digital remains a strong growth area, and is propping up the media market. Internet ... Advertising Bureau, propelling digital to a share of 18.7%, only 3% behind TV, which accounted for 21 ...
for traditional advertising work. Squeezed marketing budgets, coupled with the unstoppable rise of digital media ... marketing industry is quietly continuing its digital revolution, generating one-to-one relationships ... of digital media is irreversible. Technology has enabled us to do the things we have been on about for 20 ...
of the agency heavyweights. For all agencies, however, the issue of how to reshape for a digital world ... Warren Partners opted to absorb its digital, direct and sales promotion arms in order to present a ... digital and direct specialist. It remains to be seen if mainstream agencies are becoming hungry ...
