10 Jun 2013
| by Priyanka Mehra Dayal
has been a freelance senior copywriter for two and a half years with Rapp and Digital and Direct. He ...
The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and digital agencies including Wunderman.
Sir Martin Sorrell, WPP chief executive, said: "Twitter s relevance continues to grow not only as a social platform, but also as a window into consumer attitudes ...
the past decade's digital strides, in the latest Campaign Talking Inspiration films....Sutherland said: "In the next ten to 15 years, having had a massive growth spurt in digital in terms of what is technically possible, the next innovation will be at the other end of the tube.
"We need a marketing and human brain science revolution to match the electronic revolution."
Sutherland ...
Bacardi is looking to consolidate the digital advertising account for its biggest brands into a...has worked on Bacardi digital campaigns since 2010.
Bacardi has switched the focus of its digital strategy from websites towards social media.
News of the digital contest comes after Bacardi kicked off ...
agency Grape Digital for an undisclosed sum.
06 Jun 2013
Georgiadis will lead a team of industry judges that will select the best media campaigns from the past 12 months. The annual awards will be held on 20 November at the London Hilton on Park Lane.
Categories at this year s event include Sales Team of the Year for TV, radio, digital, print, outdoor ...
Snoxell, the creative director; and Dan Northover, the digital design director.
Before joining ...
06 Jun 2013
| by Nicola Lentin
So, what is working at Campaign s Digital Agency of the Year really like?
Well, less than three months into my job, I flew out to Jeju, a province of South Korea, for an eight-day sustainability conference. I shared a bed with the social media strategist, took part in roundtable discussions with global ...
06 Jun 2013
| by Alex Aiken
these channels.
Next is the Civil Service Reform Board. Reform means better-skilled, digital and united work ...
05 Jun 2013
The Hollywood actor Danny Trejo stars in the latest campaign for the Mexican food brand Old El Paso. Bartle Bogle Hegarty created the ad, which plays on Trejo s hardman image and shows him inviting his family to a fajita feast. The spot, which will run across Europe, will be supported by digital ...