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Earlier this month, BMW hired the consultancy to help manage some of its digital marketing efforts ... campaigns. It looks very much like the management consultancy, which launched its digital marketing practice ... "The proliferation of channels and growing maturity of the audience have made digital marketing ...
." Sustaining that position is driving the company further into the digital space. Five years ago, its UK operation was investing around 10 per cent of its marketing spend in digital. Today, digital accounts ...
are high-growth sub-sectors, predominantly digital though geared towards technology solutions rather than ... and leaves its print heritage behind. Its acquisition of Amaze, a digital business with capabilities similar ...
to expand its digital roster. The former executives Helen Calcraft, Danny Brooke-Taylor and Andy Nairn, who ... star creative hire would really turn heads. Dare is great at interesting digital things but needs more ... brief from Coca-Cola, digital work for Diageo and developing EE s digital proposition, for example ...
found value in driving clients towards digital, data and content," she said. "There is a new era ... ." YES Alan King, managing partner, digital, UM London "It s still most readily associated ...
and digital did before that. Too often, innovation is pitch bait rather than linked to tangible goals ...
is to launch Bespoke Offers, a digital reward scheme offering deals tailored to consumers age and spending ...
hired for his "innovation, integration, data and digital experience", but observers are concerned ...
stream is derived from high-end digital consultancy and "heavy-lifting" infrastructure build work ... digital and social media business for the automotive brand McLaren. Other notable wins included digital creative for Barclays Wealth, digital strategy for TUI and, continuing the motors theme, digital ...
appointment as the global digital agency of record for Unilever s Rexona deodorant brand (known as Sure in the UK) at the beginning of 2012. Other new-business wins included the brand and digital account ... platform for Nike and a digital platform for the hair-styling brand GHD. The agency said goodbye to its ...
