Marketing's Digital Agencies League Table 2008
12 Dec 2008 | by Staff
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising
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Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
With digital work now accounting for more than half of many agencies' business, the direct...transformed the below-the-line landscape. Digital work now accounts for more than half of many direct ... their agency relationships in a climate of digitally driven communications. Some agencies have attempted ... , the rapid rise of digital has led to a skills shortage in agencies, as demand outweighs supply for talented ...
Marketing Digital Leagues 2008
20 Oct 2008 | by Becky Charles
Despite a difficult climate, digital marketing continues to record impressive growth as other media..., marketers are feeling the squeeze. Digital agencies, however, are bullish about their prospects. Despite the tough conditions, digital remains a strong growth area, and is propping up the media market. Internet ... Advertising Bureau, propelling digital to a share of 18.7%, only 3% behind TV, which accounted for 21 ...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
for traditional advertising work. Squeezed marketing budgets, coupled with the unstoppable rise of digital media ... marketing industry is quietly continuing its digital revolution, generating one-to-one relationships ... of digital media is irreversible. Technology has enabled us to do the things we have been on about for 20 ...
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