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The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint ...
The advent of the always-on approach is changing the landscape for advertising. Just as the industry has got to grips with the advent of digital and social media, now the content and creation cycle is taking another rocky ride around a landscape that is untrodden and where there are plenty of hidden ...
The Sunday Times has launched a print, outdoor and digital campaign to promote Style magazine s Best Dressed List. The activity, created by Grey London, "crowns" fashion royalty including the celebrities Victoria Beckham, as Queen Victoria, Tinie Tempah, as King Louis XVI, and Kate Moss, as Queen ...
Virgin Trains is launching a 7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase of the work will run across outdoor, print, digital and radio. The agency worked with the design shop I Love ...
" by Mindshare Invention/Grand Visual for Unilever s Lynx in 2011 was the first digital ad to make it in ...
Lurpak has released an ad campaign, by Wieden Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created ...
Engine's digital agency Jam has created a global campaign for Samsung Galaxy Cameras involving a
an internet-powered T-shirt and a digital bottle top in 2012, all in the name of advertising. The output from ... and helped earn it the accolade of Digital Agency of the Year. 6. Kim Papworth and Tony Davidson It has ... with a heavy focus on engaging and lively digital work. It produced award-winning activity for Mini ...
innovation, eye-catching work and investment in its leadership team and digital capabilities. GM headed ... . This was especially the case in various specialised digital services, such as search and social, where Carat can now ... to Recma, while investing in new channels and digital training for its staff and emerging as the most ...
Figueira and Maurice Moss The fact that JWT s digital executive director Figueira is the spitting image ... , in 2006, he was named the Digital Business Person of the Year by Revolution magazine. 10. James ...
