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Channel 4 offers food ad subsidies

30 Sep 2008 | by Alison Donnelly

digital spend. The discrepancy highlights a shift away from broadcast ad campaigns toward more integrated ...

Advertisers prepare for battle as Google scraps search rules

15 Apr 2008 | by Gareth Jones

, have been described by the IPA as radical and unexpected . The body s head of digital, Nigel ...

Waitrose sends out Easter egg guide

18 Mar 2008 | by Ed Kemp

. More than 620,000 booklets are being sent to Waitrose customers in the run-up to Easter. A digital ...

Diageo appoints TMW to Gordon's direct account

14 Mar 2008 | by Ed Kemp

schemes; the account is also thought to include digital work. TMW declined to comment on the win ...

Liberation Foods poised for debut

27 Nov 2007 | by Ed Kemp

Liberation has also been working with Pemberton Whiteford, which has created its logo and pack design. Online work, including its website, will be created by catchpole- -friends digital and will go live next month. The brand s cashew and peanuts will be available before Christmas in Oxfam shops ...

Cereal firm hires Claydon Heeley

13 Nov 2007 | by Ed Kemp

The agency, which was handed the business following a competitive pitch against undisclosed direct and digital agencies, will create both brand-building and direct marketing campaigns. The pitch was managed directly by Dorset Cereals. Claydon Heeley has been tasked with creating on- and offline brand ...

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges...companies by 36%. Many organisations have been switching part of their marketing budgets to cheaper digital ... cannot easily be duplicated. Even converts to digital recognise that mailing still has an important part ... be explained by brands that had gone overboard in their enthusiasm for digital now switching back. New media ...

 

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